Personal & Company Branding: The Futility of Competing on Features-Soul vs. Sole
Wednesday, May 25
The essence of a personal or company brand in luxury real estate marketing could be considered the soul of your brand. It is the meaning and the emotion that the brand evokes in the minds of your target market. A feature can be imitated. Searching the MLS on your website is a feature that ...
Personal & Company Branding: Is Your Brand a Conundrum?
Monday, May 23
Selecting the right brand name as a luxury real estate marketing professional is extremely important. Here are the criteria for excellent brand names: It should be easy to rememberIt should be easy to spell It should be easy to communicate for referral sources when they tell their friends a...
The Five Principles of Successful Branding and Marketing
Thursday, May 19
Ride the Wave Last year Apple rolled out the iPad, an entirely new computer category, and they created a tidal wave of change in many industries. We have been following this story closely because it speaks volumes about...
Luxury Real Estate Brand Strategy: The Perils of Monkey See, Monkey Do!
Wednesday, May 18
As a luxury real estate marketing professional, imitation of the market leader is definitely not a viable brand strategy for the challenger. It becomes a case of “Monkey see, Monkey do”. Imitation may be the sincerest form of ...
Personal & Company Branding: The Top 25 Ad Slogans of All Time
Tuesday, May 17
Tuesday, May 17, 2011 at 12:58AM Brevity of communication when it comes to conveying your unique promise of value is of paramount importance for luxury real estate marketing professionals who seek market leadership. Millions of...
Luxury Real Estate Branding Strategy: Are You Getting the Lion's Share?
Tuesday, May 10
If you could do two things today that could significantly change your financial outlook for the better, here is what we would recommend: 1) start treating your luxury real estate marketing practice like a business instead of ...