Luxury Real Estate Branding: Be the Opposite Choice!
Tuesday, April 26
Blue Frog by Michael Galber As a luxury real estate marketing professional, if you are interested is leapfrogging over your competitors here is one of the all time best strategies: Be the opposite choice to the No. 1 market l...
Luxury Real Estate Marketing: Are Your Clients in Your "In" Crowd?
Thursday, April 21
The luxury goods market is conservatively estimated to be 359 billion dollars. It is actually up 6% from last year, according to American Express. After a long period of not spending luxury buyers are obviously getting over t...
Luxury Real Estate Branding: Does It Pay to Be Popular?
Wednesday, April 20
The advantage to being top of mind, as a luxury real estate marketing professional, in your marketplace is getting the lion’s share of the business. There is also a secret advantage of being the popular choice. Although, Cherry Garcia ice cream, from Ben & Jerry's, has many raving ...
Luxury Real Estate Marketing: The "You" Perspective
Thursday, April 14
If you need a mental boost and a new perspective on your luxury real estate marketing practice, here is a tip for you. Get the idea that you are a man or woman living in China and you are granted the wish of stepping into YOUR life, taking over YOUR exact set of circumstances including you...
Luxury Real Estate Marketing: Don’t Flip Out, Stick to Your Core Competence!
Wednesday, April 13
Keeping up with the speed of change in technology, as a luxury real estate marketing professional, can be a daunting task. But, to some extent, it has become an imperative to stay competitive. For example, new entrants in the luxury real estate field, such as tech savvy executives from corpo...
Marketing Luxury Real Estate: What Is Your Added Value?
Tuesday, April 12
Differentiating yourself from others in your area who specialize in marketing luxury real estate comes down to adding value in your service that your competition does not. Here is an example of added value that differentiates the Ritz Carlton Dallas from all the other luxury hotels in that ...