How to Decommoditize Your Luxury Real Estate Marketing Practice
Thursday, February 24
Commoditization is one of the most important business principles to understand as a luxury real estate marketing professional, if you are interested in market leadership. Take real estate websites, for example. The key featu...
Luxury Real Estate Personal Branding: Do You Like My Brand?
Tuesday, February 22
As consultants in personal branding for luxury real estate marketing professionals we are often asked: What do you think of my brand identity, do you like it? Please critique it! Thinking through these kinds of questions has...
Luxury Real Estate Website Design: Flash = No Cash
Monday, February 21
Photo by Jirkacafa Drawing a Blank? We Can Help! This weekend we researched over 30 luxury real estate agent web sites on our iPad. We were appalled tp discover that 75% were using Flash slide shows on their home pages and/o...
Book Review: Surviving Your Serengeti
Friday, February 18
Two years ago we had the privilege of reading one of the very first drafts of the new book penned by our colleague and dear friend Stefan Swanepoel. When we were together discussing his vision for the book he showed us his own...
Luxury Real Estate Personal Branding: The Self-Discovery Process
Thursday, February 17
We are often asked this question: What is most exciting and rewarding about working on personal branding with luxury real estate marketing professionals? In every single case it is the process of guiding our clients through a journey of self-discovery and also developing a customized mark...
Luxury Real Estate Branding Case Study: Ernie MacManus Group
Wednesday, February 16
This Video Can Also Be Viewed Here This is the branding case study of Ernie MacManus, a luxury real estate marketing professional in the Northern San Diego County area. Ernie has a unique background as a successful stockbroker...