Luxury Real Estate Personal Branding: Your Authentic Brand
Wednesday, March 09
Many agents believe that developing a luxury real estate personal brand is like choosing a new outfit of clothing or redecorating their home. While getting a new polished look can do wonders for you compared to your frumpy c...
Luxury Real Estate Website Design: A Brave New Interactive World
Monday, March 07
Photo by Naiyyer Luxury real estate marketing professionals, it is time to embrace the brave new interactive world on your website. If do not, your competition will. If you get there first you can trigger buzz, and spark wor...
Luxury Real Estate Branding: Six Brand Idendity Principles
Thursday, March 03
We are constantly asked by luxury real estate marketing professionals and others: " What is a Brand Identity?" Here are our 6 principles for a brand. A Brand Defies Convention A Brand Has Definition A Brand does not Compromise A Brand is Unexpected A Brand is Unlike Any Other A Brand Forge...
Marketing Luxury Real Estate: The Key to Sustaining Market Leadership
Thursday, March 03
Courtesy of Apple Achieving market leadership is one thing. Sustaining it is another. Incumbent market leaders in the realm of luxury real estate marketing, this post is for you! Last year Apple defined an entirely new cate...
Luxury Real Estate Marketing: Quality Content is Buzz-Worthy
Tuesday, March 01
In our previous post we outlined the 10 Keys to Improve the Quality of Your Content on your web pages and in your blog, as a luxury real estate marketing professional. There is no mistaking quality. Check out this Sapporo...
Luxury Real Estate Marketing: 10 Keys to Improve the Quality of Your Content
Monday, February 28
Recently Google has been besieged by complaints that they are ranking sites with “canned” content higher than those with meaningful content. Google has responded by making changes in their algorithms that are aimed at sites with what it calls "low quality" content: just enough information...