Luxury Real Estate Personal Branding: Getting All Your Mental Ducks in a Row
Thursday, January 20
One of the most important principles of successful luxury real estate personal branding is internal alignment, also known as “getting all of your mental ducks in a row”. Everything must first line up internally, within your o...
Luxury Real Estate Marketing: Put the Drip in Deep Freeze!
Wednesday, January 19
We now live an in over-communicated world. Have you noticed that the amount of email in your inbox is burgeoning? With this in mind, what is your take on real estate email “drip” campaigns that kick in automatically when yo...
Luxury Real Estate Marketing: 7 Ways to Get a Bigger Piece of the Pie
Tuesday, January 18
Here is an email from one of our clients: I have sold quite a few luxury homes in my market place. I have two competitors who get the lion’s share of the business, and I want to know how to compete with them. Competitor A is from a well known wealthy family rooted in this city. This perso...
Iconoclasts: Dr. Martin Luther King
Monday, January 17
Today is a great day to reflect on iconoclastic thinking for your luxury real estate marketing practice. Certainly, Dr. Martin Luther King exemplified a person who challenged conventional wisdom and traditional beliefs, and shattered the very foundation upon which traditional institutions r...
Luxury Real Estate Branding: Striking the Right Balance for Your Marketplace
Friday, January 14
Here is a recent email we received from a prospective client who wants to create/refresh their brand, "In my marketplace, we have about 800 homes in our two town MLS with only about 16 priced from the mid-fives to about 2.6 million. Affluent buyers want someone who is very well-versed i...
Iconoclasts: Katharine Hepburn- Suitable to Any Occasion.
Wednesday, January 12
An iconoclast is a person who challenges conventional wisdom and traditional beliefs, and often shatters the very foundations upon which traditional, institutions rest. Katharine Hepburn was no stranger to iconoclastic thinki...