Luxury Real Estate Personal Branding: Does This Reflect Me?
Wednesday, February 02
Q: Here is a question we sometimes hear when we are crafting a personal brand identity for clients who market luxury real estate: What is more important: Whether I really like it or my friends and family like it? A: Here is our answer: Your brand identity, meaning your logo and overall ...
Luxury Real Estate Personal Brand & Web Design Case Study: Courtney Ranson
Tuesday, February 01
Check Out: www.DenverWashPark.com Luxury real estate personal branding is not just about creating an attractive new look for your website and print collateral. While it is important to stand out from your competition with s...
How Important is a Logo in Personal or Company Branding?
Sunday, January 30
A logo is important as an integral part of your personal/company brand. But, it can be a missed opportunity if it does not convey your extraordinary promise of value. A great logo is a symbol that encapsulates and succinctly...
Luxury Real Estate Marketing: How to Create Buzz, If the Shoe Fits…
Friday, January 28
Competing for the attention of your target market is today’s biggest advertising challenge when marketing luxury real estate. Sparking word-of-mouth advertising or buzz marketing is the ultimate answer. Here is one of the world’s greatest examples of how to create marketing buzz. The Itali...
Marketing Luxury Real Estate: Building a Brand Community - Part 1
Wednesday, January 26
Harley-Davidson Museum © Wisconsinart What does your brand stand for? This is a very important branding question if you are going to build a “brand community” around your luxury real estate marketing practice. Developing a bra...
Luxury Real Estate Marketing Tip: Find Opportunities Right Under Your Nose
Monday, January 24
In marketing luxury real estate there are many ways to find a niche in your marketplace that you can dominate. One way is to discover an uncontested segment or aspect of the market where there simply is no competition. Thes...