Luxury Real Estate Marketing: Beyond Sushi and Bonsai Part 2
Wednesday, March 23
This is Part 2 of our blog series, Brand Japan, a tribute to the Japanese culture. Understanding the principles of Japanese garden design, which is rich in symbolism and meaning, offers many lessons for us when designing brand...
Luxury Real Estate Marketing: Beyond Sushi and Bonsai
Tuesday, March 22
This week’s blog series is dedicated to achieving a deeper appreciation of the “brand Japan”, and the creative spirit of its people who will be guiding their country's recovery. Because branding is a shortcut to make it easy ...
Luxury Real Estate Marketing: Is Your Brand Current, Fresh and Visible?
Friday, March 18
It is important for luxury real estate marketing professionals to keep their brands current, fresh and visible. Here is an example from Dom Perignon. This photo we shot at our local wine store is the Dom Perignon Andy Warhol edition. This edition of the 2002 vintage features Warhol-...
Luxury Real Estate Marketing Tip: The Closing Gift that Keeps Giving
Thursday, March 17
Sterling Silver Roses The most important aspect of gift giving as a luxury real estate marketing professional is understanding who your client is. l In conversing with anyone, it is easy to listen for the clues of things th...
Luxury Real Estate Marketing: Do You Speak Mobile?
Friday, March 11
Photo by Dikiiy The interactive mobile experience can radically change your perception of a brand. You can stand out from your competition, as a luxury real estate marketing professional if you embrace the new mobile media....
Luxury Real Estate Marketing: The Buzz Sparked by the Unexpected
Wednesday, March 09
As a luxury real estate marketing professional you understand the importance of great packaging. One of the ways to upgrade that packaging is to add an unexpected element to your marketing materials. It may seem at first g...