Luxury Real Estate Marketing: Notes from Scottsdale/Success in the “New Normalâ€
Thursday, April 07
Yesterday, I (Alexandra) had the privilege of attending and speaking at the 5th annual AFIRE conference held in Scottsdale Arizona. This conference brings together a group of real estate’s leading women to create a three day networking experience. It covers “the latest in technology, hot is...
Outpace Your Competition,Get Your Brand Message Right!
Tuesday, April 05
As a luxury real estate marketing professional getting your brand message right is of paramount importance. First, you must be sure you are communicating to the right target market. Second, you need to make sure you are communicating your extraordinary promise of value in their language, i...
How to Make Your Primary Brand Differentiator Your Bread and Butter
Tuesday, April 05
Contrarian thinking is one of the factors that separate market leaders from the rest of the pack. For luxury real estate marketing professionals who wish to dominate an underserved market niche, here is an example of a billion dollar company that has done just that by thinking differently....
Luxury Real Estate Marketing: The Joy of Every Day Luxury
Thursday, March 31
Fluency in the Language of Luxury requires practice. But, as a luxury real estate marketing professional, you do not need to be among the super rich to appreciate the fine things in life and share them with others. In fact, i...
Luxury Real Estate Personal and Company Branding: I Yam What I Yam
Monday, March 28
If you could identify the most dominant/powerful aspect of your personality and amplify it in such a way that it could be expressed graphically, this would be one of the most important aspects of your personal brand. Many lu...
Luxury Real Estate Marketing: Brand Japan-Beyond Bonsai and Sushi, Part 3
Wednesday, March 23
Photo by Terence Ong, Vivo City Mall Singapore This is Part 3 of our series “Brand Japan”-Beyond Bonsai and Sushi, our tribute to the Japanese culture. In our ever-expanding quest to define the meaning of luxury as a context ...