Luxury Real Estate Marketing: So, You Want to Be a Market Leader-Part 5
Tuesday, June 07
In the realm of marketing luxury real estate, we have noticed some patterns of vulnerabilities among market leaders that represent opportunities for challengers. If they do have a chink in their armor it usually comes down to...
Luxury Real Estate Marketing: So, You Want to Be a Market Leader-Part 4
Tuesday, June 07
One of the best ways to become a market leader in your luxury real estate marketing practice is to carve out a new niche or create an entirely new market category. Why not start out as #1? There is a huge competitive advantag...
Luxury Real Estate Marketing: So, You Want to Be a Market Leader-Part 3
Thursday, June 02
See Part 1 and Part 2 of this blog series, So You Want to Be a Market Leader When you think of the word strategy what comes to mind? In the context of marketing luxury real estate, or any product or service, strategy ONLY ap...
Luxury Real Estate Marketing: So, You Want to Be a Market Leader-Part 2
Wednesday, June 01
In Part 1 in this series we covered two keys to becoming a Market Leader, as a luxury real estate marketing professional. The first key is to identify an uncontested or under-served market niche in which you can be the dominant player. We wanted to elaborate on this. If you are the first m...
Luxury Real Estate Marketing: So You Want To Be a Market Leader?
Tuesday, May 31
In luxury real estate marketing and in business in general, market leadership is measured in sales volume and market share. It is also measured with an equally important indicator, “top-of-mind status” because mindshare alway...
Personal & Company Branding: Are You Looking for Your Soul Mates?
Wednesday, May 25
© Udra11 Luxury real estate marketing professionals should spend zero time selling and much more time looking for soul mates. If this sounds odd to you take a lesson from one of the greatest retail brands in the world, IKEA—a...