50 Top Luxury Real Estate Markets: Santa Barbara, CA
Monday, July 11
Photo Courtesy of Rebecca Riskin Jackie and John F. Kennedy honeymooned here. Prince William just played polo here. Oprah, George Lucas and many other Hollywood notables call it their “second” home. Santa Barbara, with its magnificent surrounding neighbo...
Luxury Real Estate Personal & Company Branding: The Line Extension Trap Part 2
Thursday, July 07
As a luxury real estate marketing professional if it is your desire to challenge a formidable incumbent market leader in your marketplace keep an eye on Google as they take on Facebook with their new strategy, Google +. The key to challenging the incumbent is to identify where they are most...
Personal and Company Branding: The Line Extension Trap – Part 1
Thursday, June 30
Russian Nested Dolls In marketing luxury real estate, one of the traps that market leading agents fall into is attempting to be all things to all people. They figure, for example, that since they are the expert in selling sing...
Personal & Company Branding: What Is Your X Factor?
Wednesday, June 29
Courtesy of Coca Cola As a luxury real estate marketing professional, what does your personal brand stand for in the minds of your target market and how is that distinct from your closest competitor? What is your X Factor? This is a question that baffles even the most seasoned consumer bran...
Luxury Real Estate Marketing: The Secret of "Pull" vs. "Push" Marketing
Monday, June 27
Identifying and serving an underserved market niche better than anyone else can take the notion of sales out of your business equation, all together. In your luxury real estate marketing practice a niche may be a geographic a...
Luxury Real Estate Marketing: Apple, What's Your Secret? Part 2
Thursday, June 23
Courtesy of Apple We have identified the phenomenon of “complacency” as is one of the potential vulnerabilities of market leaders who have outdistanced their closest competitors by a considerable margin. There is tendency to c...