Luxury Real Estate Marketing: Apple, What's Your Secret?
Wednesday, June 22
Courtesy of Apple Customer or client loyalty is one of the aspects of marketing luxury real estate that can be measured with reasonable accuracy. We recently heard a story about an agent who thought she had the loyalty of a ...
Luxury Real Estate Marketing: What Is Your Brand Worth?
Monday, June 20
Choosing the right brand name is extremely important for luxury real estate marketing professionals. Some of the best brand names deliver an emotional impact that makes it easy to remember and also propels sales. Striking ju...
Luxury Real Estate Marketing:Are You Playing Your "A" Game?
Thursday, June 16
One of the core attributes of a successful luxury real estate marketing professional is consistent focus. Complacency begets inconsistency. When you get complacent, you are vulnerable to those competitors who maintain their ...
Luxury Real Estate Marketing: So, You Want to Be a Market Leader-Part 7
Wednesday, June 15
Today, in marketing luxury real estate, being tech-savvy involves much more than just optimizing your website to rank highly on search engines. It encompasses the art of building an audience of raving fans not just through bl...
Luxury Real Estate Marketing: The Heart of a Champion
Tuesday, June 14
If you want to become the dominate luxury real estate marketing team in your marketplace or niche therein, you and your team must have the heart of a champion. This post is dedicated to a true champion, Dirk Nowitski and the e...
Luxury Real Estate Marketing: So, You Want to Be a Market Leader-Part 6
Thursday, June 09
The Latest iCloud Technology- Courtesy of Apple In our previous post (Part 5) of our series entitled, So You Want to Be a Market Leader, we covered one of the key vulnerabilities that luxury real estate market leaders tend to ex...