Luxury Real Estate Branding: Express Yourself!
Wednesday, July 07
You have certainly heard the expression, “beauty is in the eye of the beholder”. As a luxury real estate marketing professional it is important to tune into the tastes and preferences of your client when selecting properti...
Luxury Real Estate Marketing: Food of the Gods
Thursday, July 01
Puerto Vallarta, Mexico is a great place to buy a second home. XocoDiva, a fabulous artisan chocolate store in PV is just one of many reasons why the lifestyle there is so appealing. We visited Ron Morgan there last week. ...
Luxury Real Estate Marketing: Less is More Tip #4
Tuesday, June 29
We recently took a stroll on Carpinteria Beach here in the Santa Barbara, California area which is considered to be one of the safest beaches in the world. We were very impressed by an innovative promotional idea that co...
Luxury Real Estate Marketing: Less is More Tip#3
Tuesday, June 29
Do you have a local movie theatre in your town that is not owned by a large chain? Here is another in our series on low cost promotional ideas that can yield big high quality results and make you stand out stand out from your competition as a luxury real estate marketing professiona...
Luxury Real Estate Marketing: Less is More Tip #1
Monday, June 21
Children at the Louvre Museum in Paris Marketing ideas with zero or low cost are easier to conceive when you follow your passion. Anyone can develop business in their luxury real estate marketing practice with money. But, some of best results can be achieved without spending a dime. Here ...
Luxury Real Estate Marketing: When Should Your Name Become Your Personal Brand?
Thursday, June 17
Coco Chanel on Left - A Chanel Chapeau (hat) on Right There is a debate that still continues about using your name as your personal brand in luxury real estate marketing. Here is the best test to determine when it is advisable to do so: Ask yours...