SEO For Real Estate Investors

The internet has taken over the businesses world, if you want your business to succeed, when it comes to bettering your Real Estate Investing business you better hop on the bandwagon on this one. SEO will help Real Estate Investors revamp their current website or create new social media accounts, an update to your business will benefit in many ways. Most Real Estate Investors have heard of SEO, but they don’t necessarily understand what it entails, or how to use it to their benefit.

SEO Breakdown

SEO means Search Engine Optimization. It is an internal process that affects the business visibility of a website in a search engine’s unpaid or “organic” development. The way to utilize and apply various SEO techniques and have affect on the top of Google’s page one, is there are technical and creative aspects to improve your business site’s ranking, traffic, and awareness across multiple search engines. This happens when your site appears regularly in a search results list, it will receive more visitors, and more potential leads that you will acquire. It’s easy to get lost in SEO strategies, but don’t forget about the user experience; both go hand and hand.

Real Estate Investors Need SEO

According to the National Association of Realtors, Real Estate Investor searches have increased 22% year over year and 90% of home buyers searched online during their home buying process in 2015. Google makes about 80% of web traffic, then followed by Yahoo and Bing. Google is definitely unique, although it yields targeted traffic, it’s a good thing because it brings in people looking for exactly what your business is offering. If Google is unable to find your site to index in its database, you don’t want to miss out on the opportunity for prospective future clients. Without SEO, Real Estate Investing sites are essentially invisible to search engines. There shouldn’t be any excuses why not to invest.

Successful SEO Strategies For Real Estate Investors

There are multiple ways SEO can be implement. SEO help Real Estate Investors to create higher quality content, link build, or restructure their site in a way that search engines can better understand your text. You can also edit the HTML and associated particular coding of your current site to increase the relevance of specific keywords you use for your business.

To get listed in real estate agent directories is another great way to help your SEO. Those sites in particular have high traffic, so if they allow to include various links, you’ll be on the way to increased exposure and site position. Ultimately, If you happen to be technically savvy, try taking your site mobile. Studies showed that eighty nine percent of new home shoppers use a mobile search engine at the onset and throughout researching, and the next Google algorithm update is going to heavily value mobile friendly sites.

Getting Into The Specifics:

Current Real Estate Investor sites add relevant and valuable blog content. Google places a high importance on quality content with backlinks and social shares to back it up. If you have several key properties you want to sell, create a post that sells the unique aspects of the property you’re trying to sell or rent. Blogs have the option for people to add comments, if you want that on your site, which could be beneficial because people value and trust reviews. The property’s address in the post will act as the “keyword” throughout the post. If able, try to average a minimum of 450 words per post because Google Panda, which is Google’s current ranking algorithm, penalize what they consider low quality content. For the best results, include the “keyword” in:

• The Actual Content
• ALT Tag On Photos
• Title Tag
• The Meta Description
• File Name On Photos

Real Estate Investors Using Keywords, Photos And Video

To find the right keywords might be challenging at first, but with a little bit of research and experience, you’ll be optimizing to the top in no time.

Another strategy is to take advantage of photos and videos. Real Estate Investors have banks of photos saved from previous listings. Homebuyers appreciate video tours and high quality images, and fortunately, Google does too. A case study showed that listings with professional photography sold 50% faster and about 39% closer to the original listing price than similar homes that didn’t post photos. Google appreciates and prefers content variety, the more images and videos your site has, the higher it will rank.

Social media is another driving force that’s helping Real Estate Investors, and yet another great way to generate leads and help improve SEO. Google likes content diversity, so when you create a Twitter, Facebook, and Instagram accounts for your sites, this helps in the ranking process too. Social media accounts are additional platforms to utilize keywords and links.

Using your social accounts strategically and consider employing pertinent hashtags like: #realestateinvestor or #fixandflip.

Local Market Pages

Consider creating local market pages and posts. Focusing on a specific market’s data is a good way to narrow search results. Sixty nine percent of homebuyers who have used Google to shop for their home began their research with a local term, i.e. “Los Angeles homes for sale.” If you create individual blog pieces or social media posts to a local market, it will have a greater chance to being seen by leads.

It’s also important to implement a metric tracking system to analyze what content across your site will perform the best. It is also a good idea to update and refresh those links that achieved the best results. If you happen to publish a blog post three years ago about let’s say, the hottest kitchen trends, and it received a lot of acclaim, instead of creating a new similar post, it is a bit more beneficial to go back and revitalize that original post. Google will then view it as an “active” page, and rank it higher.

In Closing

Incorporating SEO management into your daily schedule will help your Real Estate Investing business. While SEO seems intimidating at first, with research and practice your Real Estate Investing business will start reaping the rewards, and you’ll turn from skeptic to recommending SEO to all businesses.