They need a solution that actually fits their situation.That’s where the opportunity lives right now.This market doesn’t reward generic offers.

I just don't think the risk/reward is there.Interesting. 

Knowing neighborhood trends, cap rates, and regulatory shifts is the difference between risk and reward.

Self-storage is a solid asset class, but it rewards discipline more than enthusiasm. 

Great topic — ground-up projects can produce strong margins, but execution risk is where many investors get caught off guard.From the builder/developer side, the biggest challenges we consistently see are:1️⃣ Site Work UnknownsFill, compaction, drainage, and soil conditions can shift budgets quickly — especially in markets where lot conditions vary significantly.2️⃣ Utilities & Impact FeesWater/sewer access, well/septic requirements, and local impact fees are often underestimated during underwriting.3️⃣ Environmental FactorsProtected species, wetlands, and flood elevation requirements can affect both timelines and build costs.4️⃣ Permit TimelinesApproval periods — particularly when civil or environmental reviews are involved — can extend holding costs beyond initial projections.5️⃣ Builder Execution CapacityProject success often comes down to the operator’s systems, trade relationships, and cycle times — not just the numbers on paper.Because of these hurdles, we’re seeing more investors lean toward ready-to-build projects — where feasibility, plans, and permitting are already in progress or completed — as a way to reduce entitlement risk and shorten timelines.Ground-up can be extremely rewarding, but the upfront diligence and execution planning are what ultimately determine outcomes.Always happy to compare notes with other investors and builders working through similar projects.

The larger the rental the higher the risk and reward.   

That call exposed exactly where I needed growth.I didn’t get the deal.But I led with respect and love anyway.Looking back, that conversation wasn’t there to reward me...

Expect 2026 to reward precision over broad participation.Apartment Supply Finally Hits the BrakesFor the first time since early 2023, quarterly apartment deliveries fell below 100,000 units.

Some investors like to frame it differently and make it a "reward" bonus for finishing early or on time.

If you want financial independence in 10-15 yrs, you are probably looking at a higher risk/higher reward strategy such as STRs.