I'm running a business, not a charity, and I assume that you are as well.  

On the other side of the coin, you can provide a much-needed service, just like any other business - that is not a charity.  

I disagree 100% - this is a business, not a charity... succeeding in Detroit is VERY difficult, there is no time for weakness. 

I don't get gifts from my mortgage company, insurance company, utilities, Home Depot...or my grocery store the gas station or any other place that I don't have a personal relationship with.......If you seriously think giving a $25 gift card to a tenant is the driving force for them to stay or go, then you are delusional on tenant motivations.Now if I had some good tenant that is a single mother, with 4 kids working 2 jobs, I might give them something for the kids.... that's charity.... not a gift to make them "like me" and stay in my unit.To each their own....do as you feel is fit...... but be real honest with yourself....

It's a business not a charity and tenants are neither family or friends.

You are operating a business and not a charity.

And i get it many simply dont have the wherewithal to be giving charity to tenants..

., etc.Unless, of course, you are a charity or a halfway house who receives grants for housing high-risk tenants.Yeah, didn't think so.  

I'm not worried about being a little under market a little if I have a great tenant, but I not a charity.  

And, even then, try getting a counseling appointment if you're not willing to pay for it.Or at least, if your definition of "relationship" business equals charity, then why charge rent at all?