Perhaps emphasizing the stability and long-term growth potential of seller financing, alongside the flexibility it offers in structuring deals, could help sway his decision.

The one small thing I would do if it were mine would be to rename the 'need help selling' in the top menu to 'Sell your home fast' which emphasizes what you do and matches the verbage used in the bottom of the page.Also, have you considered using a form?

should come from listening to your market.I emphasize the location (Dallas area) because these costs vary wildly throughout the country. 

I emphasize should because there is usually no specific period to avoid problems.

Many of the real estate investments books out there talk about how awesome the depreciation tax benefit is by owning real estate, but rarely do they emphasize the depreciation recapture portion when you sell your real estate.

People who write the ads over emphasize Yardi expierence when other qualities are more important. 

If you emphasize how you can help them, they will be much more likely to call you back. 

I have to agree with you on most of your points, Prohabber, and I will emphasize your main point:It is your duty as an investor to do your homework!

Also, as emphasized in a recent version of "This Old House" fewer people are going into the trades.

I did emphasize the importance of her communicating the problem.