best thing to do is see what other landlords are doing for similiar units in the vicinity...if they're all charging 1 month's rent as a deposit, your unit will stay vacant a long time if you charge more...as a side note, tenants always grumble when i mention a deposit..i think they've been psychologically conditioned to believe they won't get it back, so when they hear a large deposit, they basically assume the landlord will 'steal' it...i always try to emphasize that it's just a damage/security/cleaning deposit, and i love giving them back to tenants if they give me notice when they vacate, and leave the unit in the same condition as when they moved in...this eases those feelings for them..

One thing that I liked about that program, as opposed to others I have listened to, is that they emphasized the possibilities of setting up wholesale terms, vs just wholesale prices.

We also want to emphasize that we consider it an honor to do business with you and would like to continue to do so.By signing below you acknowledge that you’ve received this notice:Tenant 1: Sign:______________________ Date:_______________Tenant 2: Sign:______________________ Date:_______________Landlord: Sign:______________________ Date:_______________

Now that's over paying by 25% ($100k vs $80k) to emphasize the point... but still.Over paying gives you no out.

You could emphasize that if you suspect they are going to break the lease.

Emphasize checking licensing on actual state's websites, they usually have a list where you can plug in a name or have a number to call.

Emphasize the fact the seller, in the event this sale does not go through, will file bankruptcy and the court will likely absolve him/her/them of this obligation.2.

I will have to be careful to emphasize I am not giving tax or legal advise though and stress they need to seek legitimate consul.As to apathy, your right.

In your conversations with agents, be sure you emphasize the fact that they will actually make more commissions by not wasting their time mediating with the lenders and spending their time finding buyers for all the properties they bring you.I always ask a new agent, "Do you want to look busy or make money?"

One concern though is that since there is so much FREE content already on the site, you should emphasize things about it that would entice people to pay a premium.