I spend around $500 a month on SEO for my website.

However, what I plan to do is to optimize cashflowing REI to speed up early retirement plan by 20-30 yrs.  

It becomes like breathing air you just know how to do it optimally without thinking about it.I have seen syndicators take on loan assumptions with marginal terms and high fees or they used floating debt just to massage the numbers so they could hit a certain projected pref (hopefully) to the investors to entice investment of capital.

Everybody has issues but I admire the optimism of my tenants that are or have been in some very difficult situations.

Good question mate.Been in the game long enough that I can sell till the "cow's come home" lolOr find a way to convert, monetize, optimize, etc...It's against my ethics so I choose not to.And I've done my fair share of charity and still do to this day.Feeding the poor per seBut I refuse to "Feed" the lazy and ignorant (And wealthy) with free information that took blood, sweat and tears and years to get.I'll let the guru's monetize on such folks with their books, guides and masterminds lol

Anything over 12% annualized firstIf its possible that you can invest $15k that can net enough to support your monthly student loan payments that would be optimal.

It all comes down to listing quality, revenue optimization, and customer service.

You don't HAVE to show them the leads, but I simply do not see a better way to convince people you HAVE leads other than showing you have them.Of course I know not everyone is sexy beautiful, gorgeous and an SEO yoda, ... like moi... so not everyone will be able to show off like this..BUT, the principle remains.

I have stats I ran and analysis I did back when I first started and determined that 3BD/2BA is the optimal size.Some key things I noticed are:-- Less than 3 bedrooms and the vast majority of people with kids (or that want to start a family) are out.-- More than 3 bedrooms and the rent doesn't really increase much.  

@Nick DillahaI agree with some of the others here that selling the truck and buying something you can pay cash for is the optimally efficient way.