In my area, the data does not reflect the media craziness, mostly business as usual here. 

So some might place tiny capital with them to test them out to see how they might do and have to be okay with losing some or all of the investment if it doesn't work out.Just like a hard money lender lends to varying investors on flips.

If after a week you have no attention, drop to your next number and test it out again. 

Instead of consuming information/data by the masses, I guess I am trying to figure out how best to filter out the noise.

However, you need to drill down into the neighborhoods and the actual data. 

Pulled the MLS data to check on it, and it isn't just 1-2 houses.  

I believe BP did a data study and provided their results.

I currently use coldcall but each data base that a buy i only get 20% of the phone number after searching on Canada 411 or locate family...What is you best method of prospecting multi residential property owners RegardsSteven

There's absolutely no need to run fake rental ads to "test the market."

FB with their years and years and years of data at their disposal could program a digital version of you that would be more accurately you, then you yourself!