In some ways it is turnkey (mechanicals, quality finishes in high touchpoint areas), but in other ways there's additional equity to build from the start (space to add additional livable sq ft).

David Kerner with Touchpoint Property Management in Charlotte.

The number of ad hoc calls or touchpoints is typically reflected in the pricing.

The good ones notice right away and feel safer.Community touchpoints: Simple BBQs, pizza nights, or coffee mornings help residents connect and shift the culture fast.Reputation boost: Ask your good tenants for updated reviews—offer small gift cards as a thank you.

No fumbling with key boxes.Hospitality Touchpoints: A welcome basket (local coffee, wine, snacks), handwritten card, and curated local guidebook.Service Design: Contract cleaning crews with a 24-hour turnover guarantee and post-clean photo verification system.System: Guest Experience SOP — Document the 10 “moments of delight” (arrival, first impression, first morning coffee, etc.) and make them repeatable through checklists and automation.4.

People in high price markets seek to invest in better cashflow markets, but need a local operator to manage the touch points that a residential investment requires.

Melisa Justice, and she helped me navigate the entire Journey, it was a process not too long, it took about a month, and the process would have been definitely very hard being that I was on a different state by Melissa made it a lot smother, she was very responsive to all my questions (and I had a lot of questions), she helped me find a lender that would fit better for my financial situation, once I was pre-approved she connected me with the right property inspectors, and all through out the process she kept in touch pointing me the right direction all the way until closing day, all this to say I Definitely recommend her for any body the is finally ready to take the plunge and get started with their real estate carrier, I definitely will get in touch with her when I'm ready to buy my next property!

But this is really your first touchpoint with potential guests who are scrolling the endless options of airbnb, vrbo, etc.

I focus on staying engaged, whether it’s through regular check-ins, providing insights without expecting anything in return.In terms of systems, I’ve found that a mix of structured tools and personal touchpoints works best.

When I began direct-to-owner marketing for multifamily (12-40 units), I realized it usually takes many months and touchpoints to build rapport with most sellers where they are willing to really open up about their property and financials.