Real Estate
by J. Lamar Ferren
| August 15, 2009
Direct Response Marketing is hands down the best concept to use for Real Estate Investing…better yet, for any business!
Not using direct response marketing is like taking a bucket of money, hopping in your car, driving 100 MPH blindfolded, and sticking the bucket of money out the window as it flies all over the place.
Ok… maybe it’s not that insane, but my point is that if you’re not using direct response marketing you could be wasting a bunch of money, a lot of time, and you might not have a clue how much its really costing you overall.
Let me ask you something…
- Are you still out there chasing motivated sellers and buyers?
- Have you ever wondered why you’re not getting the response you want from your marketing?
- Have you ever wondered how to improve the response of your marketing (meaning get more buyer & seller leads) without breaking your pockets, but you have no clue where to start?
If you said yes, to any of the questions above, then it could very well be that you aren’t using direct response marketing. If you are using it, then you may not be doing it right!
Before I tell you why you should use direct response marketing, let’s talk about what direct response marketing actually is:
Wikipedia says…
“Direct-response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in contrast to direct marketing in which the marketer contacts the potential customer directly.”
Notice the words I underlined above. We’ll discuss that in a second.
There are 7 reasons why you need to use direct response marketing in your business:
1. You Can Get Buyers and Sellers to Chase You
Just imagine your phone ringing off the hook with high quality leads that are ready to do business with you. It takes a lot of time and energy to cold call motivated sellers and knock on hundreds of doors in order to get a response. Although these methods can be effective, why should you do all the work? They need your services. It’s not the other way around.
Remember, part of this concept is for the customer (buyer or seller) to respond to you directly!
Read the full article →
Real Estate
by Jason Hanson
| August 12, 2009
I spent the weekend in Atlantic City with three college buddies. It certainly hurts a lot more these days to pull an all-nighter than it did when I was 21.
I ended up losing $400 while I was there, but one of my buddies was cursed and lost $3,000. As soon as I placed a $50 bet on the craps table, and then lost it thanks to his roll of the dice I made sure to avoid betting any time the dice were in his hand.
Also, I took a helicopter ride while I was there, which was pretty awesome since I’d never done that, and overall it was a fun trip of good food and gambling.
So… here’s what I learned:
People will always spend money on what they want. Some folks are worried about this recession, but the tables were PACKED in all of the casinos and people were spending money like it grew on trees.
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Is It A “U” or “V” Shaped Housing Recovery? Or, Is It Some Other Letter?
by Charles Feldman | August 19, 2009This is the sort of crap (sorry, I meant to say something far more tame, but the only word that came to mind was crap! Will gladly take submissions for other words, though) that makes people get really upset (I had thought of a different word for “upset” but, in this case, was able to come up with the tamer word “upset” rather than pissed….ooops, sorry, didn’t mean to say that! Upset, is what I mean to say!) when they listen or read so-called experts riff on the economy.
In a Reuters story called “U.S. housing starts keep recovery hopes alive,” (which doesn’t really say anything, but makes a nifty headline to make fun of) one of these experts, a dude named Kurt Kari, is quoted as saying, “The economy is recovering, this is the turning of the corner. We will have positive growth this quarter, but not a lot of strength. It very much looks like a U-shaped recovery rather than V-shaped.”
What the hell does that mean? A U-shaped recovery rather than V-shaped? Why not a W-shaped recovery, which would combine the best of U and V?