Real Estate Marketing by Glenn Plantone | August 30, 2009In this, the fourth installment of my “Investors’ Realtor” series I would like to dive into how to market yourself and create quality leads. In my mind, quality leads are real, qualified prospects that are ready, willing, and able to buy real estate from you.
My BiggerPockets blog post from last week detailed how I use a local real estate club to generate leads. I realize, however, that starting a real estate club isn’t for everyone; this kind of marketing can be costly and very time consuming.
Press Releases for Lead Generation
The second tool that I use for lead generation requires less initial outlay of time and money. About two years ago, one of my local friends, Robin Jay (author of “The Art of the Business Lunch” and an accomplished public speaker) told me about one of many internet press release websites that allow you to write articles and press releases about any topic you like, and post them electronically on the site. They then distribute these articles to various internet ezines, blogs, websites and other publications.
I have used these services extremely effectively over the past couple of years to promote myself as the “Foreclosure Expert” in the Las Vegas real estate market. As I noted in my previous blog entries, in order to succeed in real estate it is important to pick a niche in which to focus your energies and efforts. Once you decide on your niche, you need to become an expert in that field through reading and doing. Once you are an expert, it is not that hard to sit down, write an outline on a subject that you know a lot about, and create an article that will be valuable for someone who is looking for information on that subject.
Real Estate Marketing by Peter Kolat | May 3, 2009Last week, I wrote about email marketing and how you should automate your business by using the power of the internet. Today, I want to expand on that topic and give you some powerful strategies to create great content that will help you build lasting relationships with your prospects. In order to get the prospects [...]
When I first got started in real estate, out of all things that could be important, there was one thing that stood out the most . . . Having a 
The first step I perform is to log all of my leads into an Excel spreadsheet. If set up correctly, this spreadsheet can then later be exported to an email blasting service like 
Joshua Dorkin
