Greenville, SC · Member since 2026 · 8 posts · 4 votes
Is Facebook really the best place to find off‑market deals? I’m not convinced. To me it feels like the wild wild west — no structure, no direction, and a whole lot of noise. I see value in being present on Facebook, but relying on it as a primary deal source doesn’t seem sustainable. I’m curious how others here approach off‑market leads and what channels you’ve found to be more consistent and relationship‑driven.
Lender · Boston, MA · Member since 2021 · 125 posts · 64 votes
7mo
Here, REI meetups, networking with agents. Facebook is pretty good in the smaller focused groups on a specific area, the big ones are out of control spam.
Is Facebook really the best place to find off‑market deals? I’m not convinced. To me it feels like the wild wild west — no structure, no direction, and a whole lot of noise. I see value in being present on Facebook, but relying on it as a primary deal source doesn’t seem sustainable. I’m curious how others here approach off‑market leads and what channels you’ve found to be more consistent and relationship‑driven.
I agree with you — Facebook can produce deals, but it’s rarely a sustainable primary source.
It’s great for: • Visibility • Networking • Spot opportunities in local groups • Light relationship building
But you’re right — it’s noisy, inconsistent, and often reactive instead of strategic.
From what we see working consistently, the more reliable off-market channels tend to be:
1. Direct-to-owner outreach Targeted mail, cold calling, and niche lists (probate, tax delinquent, tired landlords). It’s more work, but it’s predictable and scalable.
2. Agent relationships Agents sitting on stale listings, canceled deals, or pocket listings are a goldmine when you build real rapport.
3. Wholesaler partnerships Not just blasting emails — actual relationship-based partnerships with a few serious operators.
4. Local networking Meetups, REIAs, property managers, contractors — boots-on-the-ground relationships consistently outperform social media noise.
5. Data + Systems When you combine list stacking, CRM follow-up, and consistent touchpoints, off-market becomes a process — not luck.
Facebook works best as a supplement, not a system.
The most consistent investors I see treat off-market like a pipeline business — multiple channels, disciplined follow-up, and relationship-first positioning.
Curious — are you focusing more on single-family, small multifamily, or something else?
