Investor · Minneapolis, MN · Member since 2014 · 332 posts · 74 votes
Wanted to share with everyone the results of my mailing campaign that I had in Edina MN
We sent 3000 letters to sf property owners stating the following:
Hello, we are a local builder that just bought a property at 5841 Abbott Ave S, Edina and just wondering if you want to sell yours.
We buy properties, tear them down and build new ones or remodel them and sell. Thus, if you want to save money on real estate commissions and closing cost, we will make it very easy and convinient for you. "
We had over 100 people who called us within several weeks. 10 were very good leads. One pa signed and maybe anothe pa will be signed within a month.
Normally the response rate for mailings is 1% here we have over 3% and one executed PA
Rental Property Investor · Tulsa, OK · Member since 2014 · 241 posts · 187 votes
10y
@Pavel Sakurets Thanks for the stats, I am considering a direct mailing and have read many times that 1% is the expected return. I have seen several posts where that number has been beat. Obviously there are a lot of variables but this encourages me.
I once sent out 4000 custom postcards for one of my companies that sold cabinets... I closed one small job. No return at all. Thanks for the share.
Wow, that's awesome! Do you think it was your message that made your response rate exceptional? How have other mailings faired?
In my opinion it's a combination of things:
1. Our letters that we sent out looked like checks with our name in the envelop window as a sender and with prospect's name at the bottom window. Thus probably had a high opening rate.
2. Many people know our construction Co and that we build houses.
3. We indicated which house we have purchased and the address of the house.
4. We indicated that there would not be any real estate fees or commissions paid out so everybody could save money and that we would pay sellers closing costs so they would know how much they would get at closing.
All these factors helped to build trust.
I will do it again in Mpls within next week, because we are doing 1m flip in Kenwood neighborhood in Mpls. Will share results of that campaign soon.