Absentee Owners Lists Getting POUNDED

[Jeff L.]

Hi guys, I've spent the last year or more learning all I can about direct mail and leads list and it seems EVERY coach and every industry person I've researched preaches Absentee Owners list. I have the resources to send out about 1000 yellow letters or 2000 postcards but I'm hesitant to pull the trigger on the absentee landlords/owners lists because they are being pounded.

I spoke with an out of state owner who happens to also be a RE Investor and he said he gets  4 or 5 letters a week!

I know a lot depends on the timing of YOUR letter but have you guys that regularly mail to absentees noticed a decline in the effectiveness of your AO lists?

I'm ready to mail but feeling a little (or a lot) hesitant about absentee leads.

Thanks in advance for your thoughts!

J. Scott Lee

[MICHAEL YBARRA]

Originally posted by @Jeff L.:

Hi guys, I've spent the last year or more learning all I can about direct mail and leads list and it seems EVERY coach and every industry person I've researched preaches Absentee Owners list. I have the resources to send out about 1000 yellow letters or 2000 postcards but I'm hesitant to pull the trigger on the absentee landlords/owners lists because they are being pounded.

I spoke with an out of state owner who happens to also be a RE Investor and he said he gets  4 or 5 letters a week!

I know a lot depends on the timing of YOUR letter but have you guys that regularly mail to absentees noticed a decline in the effectiveness of your AO lists?

I'm ready to mail but feeling a little (or a lot) hesitant about absentee leads.

Thanks in advance for your thoughts!

J. Scott Lee

 hey Jeff - from my experience - every type of lead gets pounded!!!  be sure to choose the best type of lead - for us, hands down. the probate lead - super motivated seller.

direct mail is expensive - but effective for us  (2,000 units / mo)

1. learn to draft off of other people's marketing money as well - like listing agents

we look at 5 houses a week from our agents - all of these are distressed properties

(need upgrades). the agents know we close, they double end all day long with us.

2. We found out the best way to multiply us  - we created RE clubs for bird dawgs, we have 2 in Southern Calif., we educate / we train them / we mentor them - they bring us deals - we share the net profits

In a nut shell - learn to attack all marketing streams (get creative), being creative is not expensive - it just takes time and systems in place

God Bless

Michael Rae