Are You Using the Facebook Marketplace? You should be!

Are You Using the Facebook Marketplace? You should be!

Real Estate Broker · Indianapolis, IN · Member since 2014 · 3k+ posts · 2k+ votes

It's amazes me how fast technology, culture, and people adapt. Getting properties tenanted with quality tenants is one of those things. 

We do all of the "typical things" when getting a house rented such as: Hotpads, Zillow, Trulia, Craigslist, sharing with our network, for rent sign, etc. 

Interestingly enough though, a solid 90% of our traffic comes from properties we post in the Facebook marketplace. Not only do we seem to get more traffic but the quality is much higher than other avenues. The other benefit you get is it's directly linked to their Facebook page. It's a pretty good "litmus" test to determine if setting up a showing is even worth your time. 

Facebook can also be STUPIDLY powerful for selling flips, networking (which you should be doing on Biggerpockets as well), and generating motivated seller leads. 

How are you using Facebook to push your business along in 2017? 

Pro tips: Most landlords on FB marketplace will throw up maybe one or two poor quality pics. (like Realtors too lazy to get our of car... You know what I'm talking about.) 

Take quality pics, preferably at the golden hour, showcasing as much of the home as you possibly can. 

If you do it right... You will have tenants asking to pay your application fee before they've even seen it because that's how they buy most other stuff in their life. 

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Investor · Merrillville, IN · Member since 2009 · 252 posts · 104 votes
8y

Hey @Ryan Dossey , is the Facebook Marketplace something that you pay for such as Facebook Ads or is it just a matter of posting your properties in a Facebook group that you are a member of or your own Facebook page?

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  • Investor · Merrillville, IN · Member since 2009 · 252 posts · 104 votes
    8y

    Hey @Ryan Dossey , is the Facebook Marketplace something that you pay for such as Facebook Ads or is it just a matter of posting your properties in a Facebook group that you are a member of or your own Facebook page?

  • Real Estate Broker · Indianapolis, IN · Member since 2014 · 3k+ posts · 2k+ votes
    8y

    @Brian Woods Doesn't cost a dime. Just post it! 

  • Investor · Merrillville, IN · Member since 2009 · 252 posts · 104 votes
    8y

    That's what I figured @Ryan Dossey, thanks for the clarification!!!!!

  • Rental Property Investor · Toronto · Member since 2018 · 16 posts · 2 votes
    3y

    Facebook Marketplace constantly locking me for violating Community Standards. Do you guys have some tips of why this is happening? I have picked up few tips: should not mention any phone numbers in the ad, should not mention any qualification criteria. Anything else? Much appreciate any feedback

  • Developer · Ottawa, Ontario · Member since 2019 · 105 posts · 58 votes
    3y

    @Polina Orlova 

    It seems that there is an on going problem on Facebook Marketplace where certain ads are being flagged as community violations simply because they are being reported by tenants or anti-landlord groups who may not agree with the price or something they see in the ad (Photos).

    This is a serious issue, as it can cause problems for landlords and property owners who are simply trying to list their properties for rent or sale. 

  • Rental Property Investor · Toronto · Member since 2018 · 16 posts · 2 votes
    3y
    Quote from @Paul H.:

    @Polina Orlova 

    It seems that there is an on going problem on Facebook Marketplace where certain ads are being flagged as community violations simply because they are being reported by tenants or anti-landlord groups who may not agree with the price or something they see in the ad (Photos).

    This is a serious issue, as it can cause problems for landlords and property owners who are simply trying to list their properties for rent or sale. 

    Thank you so much for replying Paul. I think you are right. We are almost giving up on Facebook for advertising....
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