Rental Market in Easton, PA

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I feel like I'm missing something about Easton, PA... specifically the Wilson Borough area.  It has good schools, low crime, and it's near the hospital. However, why do people pay close to $1k a month in rent when they can buy a half of a twin and pay roughly the same $1k for their mortgage? What is driving this rental demand? Thanks!

schools are decent, crime can still be a problem in certain areas, and a lot of lower income people still have a problem qualifying for a mortgage. Not everyone wants to own, I also think a lot of people see it as a temporary area to live ( so rent) and then move onto other areas of Lehigh Valley when they can afford a home to get more space.