Advice for what to do with out of town leads

[Randa Lake]

Hi BP community! I need some advice. We had an employee who assisted with acquisitions and he recently left the company abruptly. He was from a city about an hour outside of Columbus (where we are based) and sold us on how hot the market was in that area. We set up a marketing campaign there and got a decent response with some good leads. Unfortunately, we no longer have the employee here and we don't have much experience in that market. Is this campaign a lost cause? We invested a fair amount of money in marketing so I'm struggling with letting it go. Any advice will be much appreciated! Thanks!