Professional · Rancho Santa Fe, CA · Member since 2015 · 49 posts · 39 votes
I truly believe that my 30 years of real estate Success is predicated on Sales. Most people fail not for want of motivation or effort but because they lack a Sales Method or System.
I would go one further and say that everyone in a business needs to sell. We are all salespeople, a business can't just rely on one person to sell.
I ran a successful software development company for 27 years and had a incredible staff of very intelligent but social awkward engineers. I spent a lot of time working with them on the idea that sales is the process of solving the customers problems and delivering beyond what the customer expects. It worked very well and my company and my team thrived while many of our competitors faded away.
I would go one further and say that everyone in a business needs to sell. We are all salespeople, a business can't just rely on one person to sell.
I ran a successful software development company for 27 years and had a incredible staff of very intelligent but social awkward engineers. I spent a lot of time working with them on the idea that sales is the process of solving the customers problems and delivering beyond what the customer expects. It worked very well and my company and my team thrived while many of our competitors faded away.
Real estate investing is really a people's business. How do you get the other party to like you enough to do business with you vs the others?
And if you think about it, we're all salespeople. We sell our ideas and suggestions to our spouse, our family, our partners and people whom we meet.
I think problem solving is another big factor in this business besides salesmanship.
Hi Chris, Good Question. I have studied and written about persuasion for years. There is an art and science in getting prospects to like and trust you. I use a method that I learned from my Mentor years ago that changed my life. It is based on acting like a trusted doctor. I use 3 simple steps blended with different psychological triggers. It makes the conversation so pleasant, informative and keeps your confidence high because you get away from traditional uncomfortable rejection and manipulation.So much of my success is based on changing the traditional conversation that my competitors use.