Best way to MARKET a sub-to deal?

Investor · Member since 2022 · 40 posts · 17 votes

I'm on the other side of the coin right now. I have a property that doesn't align with the rest of our portfolio's strategy and we are ready to sell it. It's in Cape Coral, which has almost 10 months of inventory. We are priced well, but no offers on the traditional market. We are open to a Subto deal but I'm unsure of the best way to get the property in front of investors.

Where have you found subto deals before? Where is the best place to market them?

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Ericka Parrott
Residential Real Estate Agent · Atlanta, GA · Member since 2009 · 381 posts · 134 votes
1y
Go to a couple of real estate investor meetups and make connections. Or the easiest is but an add here on BP.
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Stetson MillerBusiness Member
Real Estate Broker · Fort Myers, FL · Member since 2019 · 576 posts · 423 votes
1y
Hi @Katie Lyon,
Properties are typically still selling in Cape Coral right now to active buyers, even with elevated inventory. Aggressive pricing is necessary to achieve this, so it's important to ensure the property is realistically priced in line with market standards, which often is not necessarily what you're hoping to sell for.
As for offering subject-to financing, this is something that can be advertised under 'seller financing' in our local MLS, and there's investors that search specifically for listings with that marked, so that should introduce your property to a new set of buyers that may not have considered it before. I would also include 'creative financing available' at the beginning of the listing description to capture everyone else looking on Zillow, etc
[email protected]850-259-2910
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Katie LyonPro Member
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Investor · Member since 2022 · 40 posts · 17 votes
1y
Quote from

Hi @Katie Lyon,
Properties are typically still selling in Cape Coral right now to active buyers, even with elevated inventory. Aggressive pricing is necessary to achieve this, so it's important to ensure the property is realistically priced in line with market standards, which often is not necessarily what you're hoping to sell for.
As for offering subject-to financing, this is something that can be advertised under 'seller financing' in our local MLS, and there's investors that search specifically for listings with that marked, so that should introduce your property to a new set of buyers that may not have considered it before. I would also include 'creative financing available' at the beginning of the listing description to capture everyone else looking on Zillow, etc

Thanks @Stetson Miller!
I think we're priced pretty well when looking at comps now, and we did one price reduction. Good to hear that inventory is still moving. Does the market there pick up more in the spring as other markets do?
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Ken M.
Investor · Get yourself trained before doing something inadvisable. · Member since 2024 · 3k+ posts · 1k+ votes
1y
Quote from @Katie Lyon:

I'm on the other side of the coin right now. I have a property that doesn't align with the rest of our portfolio's strategy and we are ready to sell it. It's in Cape Coral, which has almost 10 months of inventory. We are priced well, but no offers on the traditional market. We are open to a Subto deal but I'm unsure of the best way to get the property in front of investors.
Where have you found subto deals before? Where is the best place to market them?
Personally, I wouldn't offer SubTo or a Wrap, For reasons I've written about fairly extensively.
https://www.biggerpockets.com/forums/70/topics/1227199-the-m...

However, I would sell on "Lease Option" and that may work for you. I don't invest in FL, so I don't know local laws, but find a real estate attorney that does and have a conversation. You can find qualified buyers that are small business owners, tradesmen, etc just have someone qualified to do prop underwriting be fore you sign the agreement.
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Stetson MillerBusiness Member
Real Estate Broker · Fort Myers, FL · Member since 2019 · 576 posts · 423 votes
1y
@Katie Lyon Because our weather is more temperate over the winter months, we have much more consistency in demand across all times of the year, so typically the market stays fairly consistent through all seasons. Best of luck moving forward with your sale though!
[email protected]850-259-2910
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