How Quick do you price drop your rental listings?

How Quick do you price drop your rental listings?

Residential Real Estate Broker · Chicago Suburbs, IL · Member since 2013 · 1k+ posts · 594 votes

I list my properties in MLS and also do rental open houses 2x/week. I have a newer rental property that I rented out for the first time last year, in July, got it rented in 2 weeks for $1600. This year, listed it August 1st for $1650 after looking at comps, got only 1 app from someone that didn't work out, so 11 days in on August 11th dropped the price to $1599, got WAY more MLS showings (24 in total scheduled which probably means 12 actual showings), 2 paid for applications we had to deny, 2 applications that have yet to have an app fee paid, one of which I am not crazy about because they just want to rent for a year and then buy a house, the other is a long term renter who's agent says he is notoriously hard to get a hold of so I doubt I will get the app fee soon from him. No more agent showings scheduled. Just dropped the price today,9 days since the last drop, to $1575. Losing a month rent is a bigger hit than losing $25-$100/mo less over a year. Since I'm in Chicago, I am nervous about getting more into the slower rental season. So far we've always gotten a ton of foot traffic during the open houses. I have checked Zillow, Trulia, Craiglist, MLS...inventory of 3 bedroom rentals appears low. Ours is in tiptop shape too, some people say it's like brand new since we just repainted and recarpeted.

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Investor · Middletown, NJ · Member since 2008 · 2k+ posts · 1k+ votes
12y

I've also listed properties at $5 or so below the next big price point - like $995 instead of $1000.

I will drop the price in the first few days if there are no calls/email at all. Once the calls start regularly, I know I'm at the right price. If I get a strong candidate, and they ask for a reduction, I may go down $25 or so; $50 if it's a harder area to find good tenants.

The PITA factor can't be ignored. If they have a list of issues when they first see the place, it won't get any better once they move in.

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  • Bill S.Pro Member
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    Rental Property Investor · Denver, CO · Member since 2013 · 4k+ posts · 2k+ votes
    12y

    @Kimberly H. can't tell if you've been through this or not but don't be too scared about passing the screening for the onsite office. My unfinished basement is my office. It has everything they want for the site inspection. There are lots of options to make it work if you are creative and committed. For me the value of seeing the full report is the previous addresses. That helps me check against what they put on their application. I have found that hidden landlord that they "forgot" to put on their application. The credit score is a not a great indicator of the tenant quality IMO.

  • Residential Real Estate Broker · Chicago Suburbs, IL · Member since 2013 · 1k+ posts · 594 votes
    12y

    @Bill S. I have done the onsite office already, just trying to give others the details on what NTN needs; when I called to make the appt. the inspector was all like this can't be a corner of the kitchen you use to manage your rentals, it needs to be a separate room, like I guess he thought I put my applications next to my cook books.  So interesting when applicants "forget" landlords, list non-owners as the landlord, DL address doesn't match any address they put on their app, ect.

  • Rental Property Investor · Chattanooga, TN · Member since 2012 · 74 posts · 43 votes
    12y
    Originally posted by @Kimberly H.:

    Thanks @Aly W. 

    Tell me more about listing it for 2 prices...I don't get it.

    I tried out Trulia and Hotpads from the renters perspective, it's just a button they hit whenever they look at a rental property. They could go all digital slot machine style and hit buttons on 300 rentals in 1 minute if they wanted. 

    They can customize what it says since I see them saying somewhat different things, on at least one of the websites they can put in ranges for their credit score and how much money they make. I had tried setting up a canned email with filter response on Google mail and found out when I was experimenting that it didn't work; the emails look like they get sent as far as what you can see in Google email, but they never actually get there, you need to click the reply buttons and get linked to Hotpads or Trulia and then put in your response.

     I also tried using the canned response with filters in Google, and had the same problem.  However, I just tried setting up an autoresponder in Zapier and it worked great. Zaps work every 15 minutes, so it's not quite immediate, but it definitely beats me having to personally respond to every inquiry (even if I am using canned responses).  I like to have a dedicated google account just for listings that autoresponds with a link to my scheduler (I use youcanbook.me) so I don't have to do anything but be notified of showings.  If you like, you can check out my scheduling page through my website, listed in my signature (feel free to click on a time slot so you can see my screening questions, just don't book a showing please) 

  • Property Manager · Livonia, MI · Member since 2011 · 4k+ posts · 1k+ votes
    12y

    kim,

    i have had this problems in the past too. i have great/ well desired homes that are 3/1 or 3/2. sometimes they stay open for weeks/months and sometimes those same homes are gone within days. you are not doing anything wrong.

    the worst thing going against you is the start of schools. you should target (as you know, i am sure) having the house open around may-june. 

    this is what i'd do... get the couple that wants just one year (if still option) and start advertising in early summer of 2015. MOST LIKELY they will want to move out before Sept 1 2015. who wouldn't?!

    this way, you get a year rent, and they will pay on time because they have the money since they will be buying a new home. or rent to them month to month. they will be gone before July 2015.

  • Residential Real Estate Broker · Chicago Suburbs, IL · Member since 2013 · 1k+ posts · 594 votes
    12y

    @Angie B. 

     Thank you!!!! I am checking out Zapier, I also came across IFTTT as well, but it appears Zapier may be the way to go. Not to impressed with Google apps these days. In addition to the filters not working, I also tested the vmail function of my Google voice number and found it only records a message sometimes. And when it doesn't, you don't even know someone tried to leave a message.

    @George P. 

     Yes, I am definitely going to have leases end in May or June now, this is insane! The one year people, one was a total PITA, the other never actually applied because they wanted me, through their realtor, to accept on blind faith that they had the income while anything they provided showed they didn't, and they were PITAs as well trying to argue about everything.  When they finally got that I wasn't doing anything more until they paid their application fee and proved income with tax statements they and their agent accused me of discrimination.  Got two more apps this weekend that I had to decline, one had tens of thousands non-medical sent to collections, the other through some sleuthing I discovered had a "zoo" of 6 animals that they had no intention of parting with, so frustrating! Based on a threatening email I got from the applicant after I declined them, I suspect the real estate agent misrepresented the place as "pet friendly".  So that's 6 very interested parties that didn't work out now. Usually it only takes 2-3.

  • Dallas, TX · Member since 2013 · 4k+ posts · 744 votes
    12y

    Collecting an application fee is a turn off for most tenants and try month to month and see whether that will help.


    Joe Gore

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