Unlimited amount of prospective tenants, is this normal?

Unlimited amount of prospective tenants, is this normal?

Manchester, NH · Member since 2018 · 34 posts · 13 votes

I have posted 2 apartments for rent over the past 2 months and i get absolutely bombarded with emails and calls expressing interest and asking to set up showings, I am overwhelmed.

I just recently listed a 3 bedroom apartment for $1000/mo tenant pays utilities, w/d hookups in the unit, extra storage space and a nice back yard. listed 3 days ago, 75 people have contacted me and im running out of time and availability to show it to everyone thats interested, it just wont be possible. im in a small town in NH and im very new to real estate, but is this normal? my appraisal and everyone ive talked to including people on here said the going rent in my area is around $850-$900/month for a 3 bedroom, but when i look I cant find any 3 bedrooms for rent for under $1250/mo within a 30 mile radius. I currently have a very long term tenant (20 years) in a 3 bedroom for $200/week, and now this new yet good problem of too many people interested o.O im worried ill make a wrong choice picking a tenant.

BTW i have been using craigslist and turbo tenant to market the apartment. , I require prospective tenants to apply through the turbotenant application which costs $45.00 for the tenant

any advice? 

How appropriate would it be to remove it and relist it at a higher rent to test the waters? even though I have currently set up showings with some prospects?

the last time i listed an apartment I had multiple people offering me more than what i listed it for.

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Ned J.Pro Member
Investor · Manteca, CA · Member since 2017 · 1k+ posts · 2k+ votes
7y

Two things to consider....

If you are getting flooded with "real" prospective tenants....not tire kickers..... then you are in a very busy market and are probably under market rent....I would increase it....maybe $100-150/month and see what happens.....always easier to drop it than increase it once you post it up. But its common to get 75 inquiries and only have 4-10 be really interested and qualified, show up, submit an application etc......so be careful on not going up too much.

Stop doing individual showings..... do group open house showings....pick a couple of days and times and let prospective tenants know when you will be there....they show up or don't ...... HUGE waste of time to set up individual showings....TONS of no shows or last minute cancels. Multiple people there breeds competition and you don't always have to answer the same question over and over and over....

I've had ones where I get 75-100 calls, emails etc and 15 people show up over 2 days for showings...... nd get 2-3 real applications that even meet my requirements etc. You want a pool to choose from, but not the entire ocean

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  • Ned J.Pro Member
    Investor · Manteca, CA · Member since 2017 · 1k+ posts · 2k+ votes
    7y

    Two things to consider....

    If you are getting flooded with "real" prospective tenants....not tire kickers..... then you are in a very busy market and are probably under market rent....I would increase it....maybe $100-150/month and see what happens.....always easier to drop it than increase it once you post it up. But its common to get 75 inquiries and only have 4-10 be really interested and qualified, show up, submit an application etc......so be careful on not going up too much.

    Stop doing individual showings..... do group open house showings....pick a couple of days and times and let prospective tenants know when you will be there....they show up or don't ...... HUGE waste of time to set up individual showings....TONS of no shows or last minute cancels. Multiple people there breeds competition and you don't always have to answer the same question over and over and over....

    I've had ones where I get 75-100 calls, emails etc and 15 people show up over 2 days for showings...... nd get 2-3 real applications that even meet my requirements etc. You want a pool to choose from, but not the entire ocean

  • Ned J.Pro Member
    Investor · Manteca, CA · Member since 2017 · 1k+ posts · 2k+ votes
    7y

    And make sure you are posting your pre-screening......what you requirements are....credit score, no evictions, no section 8, no smoking, pets/no pets etc. That may eliminate a good % right off the bat. If you aren't posting that info in your ad, you will get a ton of tire kickers that wont qualify anyway....so it seems like you have a ton of prospects and are getting overwhelmed.... when most of them are worthless and a waste of your time

  • Rental Property Investor · Erie, PA · Member since 2018 · 6k+ posts · 9k+ votes
    7y
    Originally posted by @Ned J.:

    And make sure you are posting your pre-screening......what you requirements are....credit score, no evictions, no section 8, no smoking, pets/no pets etc. That may eliminate a good % right off the bat. If you aren't posting that info in your ad, you will get a ton of tire kickers that wont qualify anyway....so it seems like you have a ton of prospects and are getting overwhelmed.... when most of them are worthless and a waste of your time

    Yes . Exactly ^

  • Manchester, NH · Member since 2018 · 34 posts · 13 votes
    7y

    thanks guys, I have been pretty clear in my adds, but il[l try to add more to filter out additional time wasters, i think a lot of these people dont even actually read the adds and just go straight to the contact button

  • Irvine, CA · Member since 2016 · 545 posts · 614 votes
    7y

    @Jeremy G. How detailed are your rental ads? 

    All of my properties are in large major metropolitan cities so I make sure to weed out most of the people that won't qualify and would be wasting time, I also ask them over the phone if they read all of the minimum qualification requirements, that's my way of reducing the candidate pool down to potential candidates.

     My ads include:

    1) Minimum credit score of 700

    2) Credit and Criminal Background Check

    3) Maximum DTI ratio of 33% for anyone on the lease (all tenants over 18 must qualify and be on the lease)

    4) Renters insurance is required to lease the property

    5) All applicants must apply and pay the $35 application fee 

    6) Must sign lease addendum for No Smoking, No illegal drug use (including Marijuana), No pets of any kind.

    7) Previous residence references    

    Even with these requirements I still get a good showing and a good candidate pool.  

  • Nashua, NH · Member since 2013 · 18 posts · 4 votes
    7y

    Hi jeremy,

    I have to say I think you can get a little more that $1,000 for a 3 bedroom unless you’re in a very bad area. 

    I’m currently working on getting a 2 bedroom filled in a B class neighborhood asking $1,000 a month and have had a ton of interest  

    I also agree with doing group showings now. That’s all I do. Set up a couple days and times and tell people that it will be a group showing. So much time and effort is waisted trying to work with people and to have them just not show up. Especially is your traveling to the apartment to show it. I’m showing an owner occupied one and still hate the time wasted on no shows! 

    Sean 

  • Jay HinrichsBusiness Member
    Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
    7y
    Originally posted by @Ray Johnson:

    @Jeremy G. How detailed are your rental ads? 

    All of my properties are in large major metropolitan cities so I make sure to weed out most of the people that won't qualify and would be wasting time, I also ask them over the phone if they read all of the minimum qualification requirements, that's my way of reducing the candidate pool down to potential candidates.

     My ads include:

    1) Minimum credit score of 700

    2) Credit and Criminal Background Check

    3) Maximum DTI ratio of 33% for anyone on the lease (all tenants over 18 must qualify and be on the lease)

    4) Renters insurance is required to lease the property

    5) All applicants must apply and pay the $35 application fee 

    6) Must sign lease addendum for No Smoking, No illegal drug use (including Marijuana), No pets of any kind.

    7) Previous residence references    

    Even with these requirements I still get a good showing and a good candidate pool.  

    this is VERY tongue in cheek  but those requirements in some states most home owners would not qualify for, there are states in the US that the average fico is 600.. 

  • Irvine, CA · Member since 2016 · 545 posts · 614 votes
    7y
    @Jay Hinrichs this is why I don't invest in many parts of the US, most states/neighborhoods won't meet my criteria. I look at more than just cash flow, I like keeping it as simple as possible and to do that, with the exception of one property, all my other properties are in Class A, or Class B neighborhoods in Orange County, CA., Washington, DC, and Los Angeles. I don't own any properties in areas where the average credit score is 600, that would mean landlord problems for me which I avoid at all cost.
  • Specialist · Chicago, IL · Member since 2015 · 870 posts · 345 votes
    7y

    Create a funneling system and don't call them. 

    Set up an email for rentals. Create an automatic response directing them to an online interview,  more pictures,  and video tour.

     Have them comple an online questionnaire ,  then you can see their responses and decide if you want to call them. 

    Then,  only do open houses, 40% don't show up. 

    Check your price, you may be low. 

    Good luck

  • Member since 2016 · 13k+ posts · 12k+ votes
    7y

    Your rent and screening standards are both far too low. Way too low if you have that many interested applicants. Much higher rent, higher screening standards and pre screening should get the number of applicants down to under 5.

  • Rental Property Investor · Portland OR · Member since 2018 · 2k+ posts · 3k+ votes
    7y

    Wow, i sure do business differently than most folks.  

    First it sounds like you are undermarket so first question: do you have anyone that has applied and what are the laws about how you are able to pick folks? In oregon we can not decline anyone if they meet the rental criteria. so check your laws. 

    Second, i have never done an open house. I personally talk to or chat with each person that contacts me.  I meet them in person and give them a tour laying out my criteria, rent etc etc. usually (but not always) the first person who tours rents the apartment. 

    I feel that being a landlord is a service industry and that i want good tenants so i make sure i treat people well so i dont get bad reviews. Etc,,,

    Anyway, check local law, 'then up your rent and meet folks in person one at a time...  

    Oh, also i do not chanrge application fees,,  i consider this to be a business expense and not a tenant expense. 

  • Investor · Hillsborough, NH · Member since 2015 · 137 posts · 126 votes
    7y

    @Jeremy G. - 

    I agree that your rents are likely too low.

    My properties are single family homes, most in smaller towns than the Manchester suburbs, and our average rent is about $1,250/month. One advantage that I have in the smaller towns is the lack of quality single family rentals available, and I have been finding that my rents are increasing substantially when I have turnover, which isn't very often (average tenancy is over 4 years).

    When I have a vacancy, I have very little difficulty filling it with quality tenants, but I don't get as many calls as you are reporting.

    I take a look at what else is on the market and price mine towards the higher end because my properties are in much better condition and have nicer finishings than my competition. I disregard those few properties that are priced astronomically high because the landlord lives in la la land, and I make sure that my rent is justified based on what the home has to offer. I want it to be the best value on the market so I can get the best tenant quickly, but I don't want to price it any lower than necessary to achieve that. 

    I then set up showings, back to back, 20 minutes apart, on the same day. Before I add someone to the schedule, I prequalify them over the phone, including telling them all of the things that might turn them off (snow removal and lawn care on them, renter's insurance requirement, pet policy, no fridge or washer/dryer provided, etc), and then I ask them to email me the day of the showing to confirm that they'll be there. If they don't email me, I don't show up. If I'm there anyway showing it to other prospective tenants and they come, I'll let them take a look at the property, but I am highly unlikely to rent to them since they've shown that they didn't follow through on a simple thing that they agreed to do. 

    The over-the-phone prequal is a huge time-saver. If I determine that they don't meet the 3.5 times rent in gross income, or they've been evicted, or if they can't see themselves renting a place where they have to shovel their own steps, or they aren't willing to provide a fridge, or if they simply refuse to answer my questions, we're done in 10 minutes over the phone and both parties save the time of doing a showing.

    In theory, I like the idea of open-house group showings. Much less time-consuming, and you can just relax in the kitchen and answer any questions people have. However, can't do that if the place is currently occupied by a tenant who is moving; as we have an ethical responsibility to accompany everyone through the house to look after our tenants' belongings. Also, individual showings allow us to get a better feel for the people based on their behavior and comments.

    @Mary M. - 

    NH does not have a law like Oregon where we have to rent to the first qualified applicant, as far as I am aware.

    However, if we did, or if I invested in Oregon, I would absolutely do open-house group showings and ask people to drop their applications into a box if interested; so that I could choose the applicant with the strongest qualifications, since I received all of the applications at the same time. 

    I think that law is ridiculous. I get that it was implemented to protect people from discrimination, but it's a huge overreach. It's basically saying that you, as a landlord, are presumed to have a high propensity towards discrimination, so we're going to enact legislation that removes your ability to choose the tenant so that you are no longer even able to discriminate, whether you would have or not.

    For example, I get 3 applications that have similar income, job history, rental history, and credit.

    Person A had dirty clothes on, a passenger seat littered with McDonald's wrappers, didn't take their shoes off until asked to do so, had grime under their finger nails, etc.

    Person B was a loud mouth type A personality who started telling me how things were going to be.

    Person C was clean and respectful and asked if it would be alright if they created a mulch bed with plants and flowers in front of the deck.

    If Person A or Person B sees the house first, and they meet my written objective qualification parameters, I, by law, have to rent to a slob who may trash my house, or a jerk who may cause arguments, disturb neighbors, or make my life difficult in any number of other ways? And I don't get to rent to the person who is going to take pride of ownership in the property, improve the landscaping, take care of my asset, and stay for a long time?

    That's BS legislation. We should be able to choose whomever we want, for any reason we determine, so long as it's not for a reason that is considered to be discriminatory under the law towards a protected class. Slobs and jerks are not protected classes, and I should be able to make the subjective decision not to rent to someone whom I believe to be such.

    Okay, done ranting, but terrible legislative overreach.

  • Investor · Hillsborough, NH · Member since 2015 · 137 posts · 126 votes
    7y

    One more thing I forgot.

    We get most of our inquiries via email. I send the following reply to each one, and the ball's in their court to call. This eliminates probably half of the people who showed interest through craigslist, apartments.com, zillow, hotpads, etc.

    Hi,

    We start the process with a phone conversation to go over details about the rental, answer any questions that you may have, and do a quick prequalification to make sure it’s a good fit before setting up a showing.

    Please call at your convenience.

    Best regards,

    Troy

    The way I look at it is if that email scares them off, they likely have qualification issues; or, if they're not interested or committed enough to want to make that phone call and go through the process, I don't want to waste my time on them.

  • Member since 2016 · 13k+ posts · 12k+ votes
    7y

    "Okay, done ranting, but terrible legislative overreach."

    Absolutly correct. Legislation of that nature is not in the best interest of either tenant or landlord. Responsible landlords will find ways around the legislation or simply ignore it.

  • Ned J.Pro Member
    Investor · Manteca, CA · Member since 2017 · 1k+ posts · 2k+ votes
    7y

    I personally don't answer the phone when they start calling or texting...... I respond with a standard response that goes over the qualifications again and the date and times of the open house. I'm not going to waste my time doing phone interviews. I'm not going to answer my phone 20 times a day and answer the same questions that are blatantly obvious in my ad.

    The in person interview is going to happen at the open house...if you show up. I can read people a lot better in person vs over the phone and I'm going to have to show it to you any way, so no need to double my time commitment. All my repeated statements about my requirements are going to weed out the tire kickers and unqualified most of the time. The "gut feeling" part is going to happen in person at the showing....not on the phone

  • Commercial Real Estate Broker · Fort Collins, CO · Member since 2015 · 308 posts · 151 votes
    7y

    Hi @Jeremy G. ,

    I just sent you a PM.  Congrats on all the leads you've been able to get.  We see 22 leads on average - but it looks like you are getting even more than that.  You may want to consider a higher price.  

    Using the email or text link feature, may help to narrow down the most interested renters.

    Personally, I've had good luck in setting up open houses too.  Helps save a lot of trips to the property, and creates some urgency (when multiple people are at an open house everyone tends to get more interested).

    Hope this helps, feel free to reach out with additional questions.

  • Manchester, NH · Member since 2018 · 34 posts · 13 votes
    7y

    Thank you everyone for the great replies! I think a lot of this information will be valuable to me

    I have added more criteria to my add as well as increase my asking rent to $1100/month, the emails and calls have slowed down considerably since the start of this thread, thankfully. I will absolutely be considering doing an open house rather than individual showings as my time is so limited right now it would be nice to get 5-6 showings out of the way at one time rather than waste 5-6 hours hoping people show up at the time they say they will.

    and thank you TurboTenant for making the landlord process a bit easier for me, a serious newb to real estate

  • Lender · Tyngsboro, MA · Member since 2009 · 3k+ posts · 2k+ votes
    7y

    No doubt you are under market.  Rents have skyrocketed in the last couple of years.  I'm way behind on some of mine due to the speed of the increase and the long-time residency of some of my tenants.

    I do a combination of phone screen and open house.

    I first speak to each person who contacts me, and if they don't return my call, they have pre-screened themselves out of the running.

    I screen for the ability to pay (income related to rent), and the number of pets they have (I don't ask if they have pets, I ask how many pets they have) .  This way, it generates a brief conversation about their circumstances and I track that.  The pet conversation allows me to explain that I don't allow 5 cats, or that my requirements don't allow prohibited dog breeds.  

    Then I have an open house, and require that they call or text at least 1 hour before the showing.  That way if no one shows, I don't make the trip.  

  • Investor · Riverside, CA · Member since 2015 · 280 posts · 111 votes
    7y
    Originally posted by @Jeremy G.:

    I have posted 2 apartments for rent over the past 2 months and i get absolutely bombarded with emails and calls expressing interest and asking to set up showings, I am overwhelmed.

    I just recently listed a 3 bedroom apartment for $1000/mo tenant pays utilities, w/d hookups in the unit, extra storage space and a nice back yard. listed 3 days ago, 75 people have contacted me and im running out of time and availability to show it to everyone thats interested, it just wont be possible. im in a small town in NH and im very new to real estate, but is this normal? my appraisal and everyone ive talked to including people on here said the going rent in my area is around $850-$900/month for a 3 bedroom, but when i look I cant find any 3 bedrooms for rent for under $1250/mo within a 30 mile radius. I currently have a very long term tenant (20 years) in a 3 bedroom for $200/week, and now this new yet good problem of too many people interested o.O im worried ill make a wrong choice picking a tenant.

    BTW i have been using craigslist and turbo tenant to market the apartment. , I require prospective tenants to apply through the turbotenant application which costs $45.00 for the tenant

    any advice? 

    How appropriate would it be to remove it and relist it at a higher rent to test the waters? even though I have currently set up showings with some prospects?

    the last time i listed an apartment I had multiple people offering me more than what i listed it for.

    @GeremyG

    You’re most likely under the average rent rate if you’re getting flooded. Raise your rate.

    I would first start posting your minimum requirements. That may kill a bunch of interest but it is ok. No point in processing undesirable tenants.

     @Jay Hinrichs 

    Ray is in Irvine Ca. That area is pretty affluent. I know it well. My rentals cover Newport, Fountain Valley and Westminster. I have the same requirements as Ray and I have qualified tenants. It’s a lot less than if I went to a 600/650 score but it’s less headaches. I’ll wait for a better qualified tenant before I lower standards to get a less qualified tenant. 

    For the sake reasons Ray listed I sold all my out of state holdings and stayed in the core group that we started with. I have no interest in going into a lower level rental bracket.

    If you have a 600 credit score there is a good reason why you do.

  • Real Estate Broker · Indianapolis, IN · Member since 2014 · 3k+ posts · 2k+ votes
    7y

    You're definitely under market rent. We always look at rentometer and the MLS as a guide and try to get 10-15% more. If you have quality units you'll get it almost every time!

    I would raise the rent. However, if you've already made an applicant pay and they decide they want it... Your integrity should obligate you to lease to them. Just let them know at the end of your standard lease they will be getting an increase in their rent to X. 

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