Learning Annex w/ Trump

Learning Annex w/ Trump

Certified Public Accountant · Chattanooga, TN · Member since 2008 · 279 posts · 151 votes

A couple of years ago, I saw a billboard w/ Donald Trump promoting the Learning Annex in Atlanta, Georgia. This was at the height of the Apprentice and I thought it would be a good way to see "The Donald" and Robert Kiyosaki in person.

After my dad and I purchased our tickets separately for a couple hundred dollars, we were each sent a package with a couple extra tickets enclosed. I thought this was a little strange since the tickets were about $100 each, that they would accidentally enclose extra. What was really a coincidence was that my dad got extra tickets when his package arrived the next day. A day or two later we each got a pre-recorded phone call from the Learning Annex saying they had accidentally included the tickets, but since it was an honest mistake go ahead an bring a couple friends for free. (This is when I started to get a feeling this wasn't going to a learning seminar, but a "hold onto your wallet" marketing free for all.)

Anyway, dad and I still wanted to see Trump so we started looking through the itinerary to determine what time on the weekend he would be speaking. We live 2 hours from Atlanta and were going to drive down that day and see him speak and not go to both days of the seminar. My dad called the Learning Annex to get the time and day of his speech. This is when the "Bologna" got real good. They informed us due to security reasons, they could not disclose when the main speakers would be speaking over the weekend. Not even, which day. WTF! These guys have some serious brass to use that line. Can you imagine if you bought Super Bowl tickets and they told you the game would be played somewhere during a 48 hour time period over a weekend in January. There would be a public outcry.

My opinion as to why the did this was to make people show up and sit through all the extra high pressure sales gurus. I would guess the Learning Annex gets some sort of commission off sales and they knew no one would want to listen a "no name" sale his product.

After this incident, we decided this was probably not a learning event, but a marketing event and therefore did not go the actual event. I am interested if anyone has been to these events and had a similar experience.

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  • Certified Public Accountant · Chattanooga, TN · Member since 2008 · 279 posts · 151 votes
    18y

    http://www.learningannex.com/files/INCmagazine.pdf

    Here is an article about the Learning Annex in Inc. Magazine. Interesting reading.

  • Attorney · Raleigh, NC · Member since 2008 · 4k+ posts · 1k+ votes
    18y

    Yeah if was a pretty ridiculous sellathon... I went to 3 and never did pay to go with all the free tickets.

  • Joshua D.Pro Member
    BiggerPockets Founder · HI · Member since 2008 · 16k+ posts · 5k+ votes
    18y

    Read the following . . . you'll get my opinion on things:

    http://biggerpockets.com/renewsblog/index.php/2005/10/23/new-york-trump-real-estate-expo-part-1/
    http://biggerpockets.com/renewsblog/index.php/2005/11/19/trump-real-estate-expo-part-2/

  • Real Estate Investor · Chicago, IL · Member since 2008 · 1k+ posts · 218 votes
    18y

    Josh,

    Wow, I loved reading your blogs on the expos. They have had 3 here in Chicago now. Each year the attendance has dropped. Last year the number of booths was about 1/3rd what they had the previous years, and most were about investing in other countries. I think about 20 were BELIZE based.

    If the expo wasn't a 20 min trip away for me, I would not go myself. I do go to network and network only. I have found several solid connections, but don't go thinking that odds are better. It is harder to find the real investors here than at true REI Club meetings. However, since there are so many attendees I am able to find about the same number of solid people to network with.

    As you mentioned, wearing jeans and a shirt always works better for me than anything fancier when approaching John Q Public.

  • Joshua D.Pro Member
    BiggerPockets Founder · HI · Member since 2008 · 16k+ posts · 5k+ votes
    18y

    I'm glad you liked the blogs, Ryan. I try to tell it like it is and protect folks as well as I can.

  • Real Estate Investor · Hoboken, NJ · Member since 2008 · 230 posts · 6 votes
    18y

    After going to one of these and pretty much experiencing the same that Josh posted I have to think to myself... There would be GREAT money in offering a real estate expo that actually taught you stuff. Its to bad it has turned into just a money making scheme for guru's and the like because I feel that if there were some legitimate classes that actually imparted knowledge on you that would be worth more to everyone, and I would think more people would show up (We could call it the biggerpockets real estate expo :P )...

  • Certified Public Accountant · Chattanooga, TN · Member since 2008 · 279 posts · 151 votes
    18y

    Josh,

    Good articles. I'm glad to see people putting out honest assessments of these programs.

    I sometimes feel like there are more real estate "get rich programs" than there are fad "weight loss" diets. I guess it is just human nature to want to be wealthier and better looking. Marketing people know that and aren't afraid to exploit it. It's unfortunate, but you have to sort through a lot of malarkey to find good content on real estate investing.

  • Real Estate Investor · Chicago, IL · Member since 2008 · 1k+ posts · 218 votes
    18y

    Bob (aka Ashaman),

    Well I know that feeling all to well. I used to head to several local REI meetings and just got that same feeling. I pay a membership fee then they try to sell me stuff. Sort of like paying for cable TV and the only channels you got had Infomercials on them 24/7.

    Actually that is how the WCRT was born and has maintained just teaching and not selling as a huge philosophy.

    Can't say it has made a ton of money but sometimes doing what is right, well it is just RIGHT.

    However, I still go to all the other meetings because again I am there to network and meet other active investors.

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