Trust is everything in real estate. There's now a credibility crisis with AI-generated reviews; one 2025 study found nearly 1 in 4 Zillow agent reviews may be AI-written.

The sad truth is, it takes more work creating a fake reality than living in reality.

This is unnecessary and comes from a scarcity mindset.

The agents and investors I've seen trying to find a hack the most are usually the ones who work the hardest, literally.

I'd rather have 1 deal per month and have longevity than have 100 deals done in 2026 but risk lawsuits and getting blacklisted.

The smartest work you can do is to remain trustworthy.

“Zillow isn’t alone. From Airbnb to Google to LinkedIn, AI-generated content is rising across platforms,” Jon Gillham, CEO of Originality.ai, told The NY Post.

“What sets Zillow apart is the direct impact on life-altering decisions like buying a home.”