Flipper/Rehabber · Los Angeles, CA · Member since 2015 · 128 posts · 37 votes
Office space just opened up in my building right next to mine, space is totally ready for a call center, and so it has me thinking...
Is anyone here currently marketing for motivated sellers by cold calling? I have had my lead manager trying it on a very small scale whenever the phone isnt ringing inbound, but Im curious to see how it's working for some the other guys on here, or if anyone is even doing it.
What kind of lists do you call on?
How do you filter for DNC?
How many people do you have calling?
How do you pay them?
What do the KPIs look like in your cold calling operation?
@Curt Smith I agree, Philippines have cheaper help then anyone you could find in the U.S. but the quality is also sub par, maybe someone who has experience in real estate or experience talking with people would be good, if that person can be found, and they would want more then the standard $5/hour anyways. I'd rather pay the extra few bucks an hour to have a person physically in the office that I can train in person.
I just don't want my people to sound like every other call center on the planet, people already hate getting cold calls, especially when its someone speaking broken English on the other end that really doesn't care about them.
I would like some good people in the office that can call the people and have a genuine conversation about their situation, and determine how we can help them.
I have a lot of experience with hiring both American and Filipino virtual assistants for cold calling. Neither panned out, and I consistently saw subpar results. The American guy I had wasn't great on the phone, and I wasn't willing to pay more than $7.50 an hour, so you get what you pay for. Additionally, most Americans are going to want way more than what you're willing to pay, as an investor. Others on this forum post previously stated this, and I agree completely. The ones from the Philippines understood my scripts and my business model. However, when they spoke to someone on the phone, they lost credibility because of their accent or they couldn't carry on a conversation how an American would.
It wasn't worth losing out on deals to continue outsourcing my cold calling. I actually had a friend that had a (near) horror story. They went out of town and let their VA handle their calls. When they got back in town, the VA said that no quality leads came back in. Turns out, 3 very motivated leads came in when they were gone for the week. Luckily, they were recording the VA's calls, and they were able to tell the leads were motivated after listing to the calls. They called each of those leads back and contracted them. They netted $60k in wholesale assignment fees. I don't care if I have to spend a little bit more; I strongly believe in doing the job right or not doing it at all. So if you can't cold call right, then don't bother doing it. Shortcuts just create busy work. Busy work ultimately leads to a loss of profit.