Marketing to delinquent tax owners

[Alan King]

Hello,

For those of you marketing to owners with delinquent property taxes, have you had any success? I realize direct mail is a numbers game and consistency is key. I recently began my mailer campaigns and would love to hear your experience with mailing to this niche.

[Ned Carey]

Yes I have had success. I have had much better success by calling targeted properties rather than mailing but both have worked.

I will give you a specific example. I did a mailer and got a reply from an out of state owner. It was a boarded up, crappy property in a crappy neighborhood. She wanted $17K. I passed but was respectful and gave her some advice.

She called me back 6 months to a year latter and said she would give it to me at any price. She just wanted it out of her name. I said I needed to check on back taxes and fines. She said there are none. Sure enough she had been keeping up on her bills.

I wrote a contract for $50 and simply took it to auction and got $5,000. Didn't make a fortune but it was an easy deal.