I am looking for insight on the following scenario. We have a telephone number for our property management business. If a potential/future tenant calls our telephone number, how are we able to compliantly respond with a text message? Example: potential tenant calls our telephone number and asks for us to text them the address of the property. Does this potential tenant need to "opt in" to receiving text messages before we text them the address? If so, how are you capturing the opt in a way that would allow a quick response? What if the potential tenant texts your business telephone number directly? Are you able to respond? If not, same question on how you are capturing the opt in?
Real Estate Broker · Cape Coral, FL · Member since 2015 · 2k+ posts · 1k+ votes
1y
We don't ask anyone to opt in, we just text. It is the main form of communication today. When we are texting through our portal, they do have the option to opt out.
If the individual contacts you first, they have established a business relationship. You are allowed to contact them up to 18 months later. They always have the option of asking you to stop contacting them.