Marketing to a specific neighborhood.

Marketing to a specific neighborhood.

Investor · Cedar Park, TX · Member since 2014 · 317 posts · 74 votes

How do I market to a specific neighborhood within a zip code? Once I know that I then can play with my list and narrow it down to amore specific criteria. I just don't know how to target a specific neighborhood within a zip code.

Any assistance is greatly appreciated.

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Investor · Greenwood Village, CO · Member since 2014 · 42 posts · 12 votes
11y

Are you marketing to all houses within that neighborhood?  If so, the postal service offers you the ability to mail to a specific route.    I haven't used it, so I am not quite sure how it works, but you can check it out here --> https://www.usps.com/business/every-door-direct-mail.htm

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  • Colin SmithBusiness Member
    Realtor · Colorado Springs, CO · Member since 2013 · 987 posts · 447 votes
    11y

    I don't believe there is a way if you're using a website like listsource.com. You may also find that neighborhoods sometimes have multiple names or there may be small pocket of a neighborhood within larger ones which can make it unreliable to go off of neighborhood names only.

  • Rental Property Investor · Liverpool, NY · Member since 2015 · 156 posts · 25 votes
    11y

    If you were just targeting a specific neighborhood. Would deff utilize the driving for dollars and possibly narrowing that neighborhood down to specific homes with in the neighborhood based on the distressed atmosphere of the homes in the neighborhood. Or if you wanted to target all homes in the neighborhood just drive through the neighborhood and put fliers in all the mailboxes however often you seem fit.  

  • Investor · Lusby, MD · Member since 2015 · 121 posts · 36 votes
    11y

    don't put flyers in the mailboxes.  that is against the law.  the postal service frowns on it (even tho the mailbox is yours).  Some areas enforce it more than others.

  • Investor · Greenwood Village, CO · Member since 2014 · 42 posts · 12 votes
    11y

    Are you marketing to all houses within that neighborhood?  If so, the postal service offers you the ability to mail to a specific route.    I haven't used it, so I am not quite sure how it works, but you can check it out here --> https://www.usps.com/business/every-door-direct-mail.htm

  • Investor · Lusby, MD · Member since 2015 · 121 posts · 36 votes
    11y

    @Colleen Chapin

      thanks for that dm door to door url!

  • Investor · Cedar Park, TX · Member since 2014 · 317 posts · 74 votes
    11y

    Thank you everyone for your assistance, it is greatly appreciated.

    @Colleen Chapin

    That is exactly what I want to do. Thank you for the link I'm sure it will be of great assistance.

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