Door Knocking. Sinful or Brilliant?
Member since 2019 · 47 posts · 15 votes
Door Knocking. Sinful or Brilliant?
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Los Angeles, CA · Member since 2019 · 512 posts · 301 votes
7y@Devon Cornwall if you asked 1 girl out, you got a 50/50 shot of getting a date. If you ask 10,000 girls out eventually you’ll get a yes. Either way I’d say there is a 100 percent chance you’ll be on at least one date after asking that many girls.
If you put a 1000 door hangers out and only one calls your for your services then you got yourself one potential home sell!!!
Law of averages, keep knocking and eventually you’ll get a yes. You will also get a lot of no’s
So yes it does work....
I don’t think I misunderstood that
28 Replies
- 7yJay HinrichsBusiness MemberReal Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
I started my sales career selling fuller brush door to door at 14.. it creates life long skills.
My dad did door hangers for his real estate business for two decades that's the only way he got leads.
but keep in mind he did it on steroids we had a huge printing press in our garage and I printed the door hangers after school. and then we would grab all the neighborhood kids on sat sun to put them out door to door..
once he scaled it even bigger U pick up paper passers at the homeless shelters.. did this for ever..
cheapest way to create leads and hundreds if not thousands of them .
- Member since 2019 · 47 posts · 15 votes7y
@Sam Teifke
Thank you for your advice, I'm seriously considering it. Especially on nights and weekends.
@Jay Hinrichs
That sounds like a brilliant plan. You could hit every neighborhood in the city with that.
How did the printing press set up work? Specialized machinery?
Do you think it would be possible to use a vender like VISTA print or a print shop of some kind to print them at a reasonable price? Would that be worth it?
The issue I face is that I only have about 250/mth that I could dedicate to advertising right now with my job and current financial situation. I'm closing on a house in June and want to maintain my reserve funds account.
Thank you for your advice and I will be chronicling my progress in a blog post as I go through it. I hope to be able to pay forward my experience.
Happy hunting. :)
- Flipper/Rehabber · Wilton, CT · Member since 2015 · 4k+ posts · 4k+ votes7y
You all seriously completely misunderstand all of this.
Look.
Does door knocking work? Does cold calling work? Does ANYTHING work?
You need to look into what the definition is of "does it work". And please try to clear your mind and really listen to what I am trying to say here... seriously.
If you are wiring a house and you wire a switch and light fixture. You make sure the circuit is live. Flipping the switch would turn on the light. Yes THAT works. It simply does. It is based on facts physics action reaction period. Yes it works!
Does cold calling work? That is an invalid question. Can not be answered.
It ONLY works if the person you reached is interested to sell. So in that case it is not "cold calling" or door knocking, or DMM'ing, or Banditsigning, that works or not.
The question then should have been, "how lucky can you get doing cold calling/door knocking, DMM....". Or what are the odds of finding deals by cold calling/door knocking, DMM... This has nothing to do with the whole "cold calling vs DMM vs D4D"... they are ALL THE SAME. You need to be "lucky" to coincidentally reach a person that is willing to sell. And the more people you reach, the luckier you get. (its probability).
So if you were to ask, what is the probability of getting a deal from a cold call vs. DMM vs. bandit sign vs...
its the same no? it is not about what method you use. it is about how many people you reach. The more people you reach the more chances you have.
So, a good defense you could present to what I have said here could be..
well yeah it DOES make a difference. door knocking is face to face, they can see you are real and you can talk to them. But then my response would be
well...
some people hate being confronted face to face invading their space and they will take the defensive stance, or even worse they feel attacked or violated and they even get aggressive.
Then secondly, sure door knocking gets you a face to face audition, but how many people can you cover in a day? 60? with other methods you can reach 120,000 people in a day!
it is a gamble. So no one can answer "does door knocking work". That is like asking "does food work?"
Then keep this in mind..
Does it work.. if the person that you are calling/knocking/DMM'ing, is in desperate need to sell their house they would have already looked on Google to find a solution to their problem. So if you have to cold call someone that did not yet look into google it is very likely they are not all that motivated. You can still get them to sign a contract but there will be some convincing to do.
Of course there are always situations where they have looked into google, but the options available are just bad. But then again, more reason to get a good website, so all the potential "success cold call receivers" / DMM receivers, would fill in your form without waiting for someone to have to call them or send them a mailer.
It was quite difficult for me to try to write this so you can see what point I am trying to make... but to recap...
I feel like almost everyone sees "this" marketing as some magic thing that magically works/ or not based on weird tricks and rituals, I don;t know... pour some virgin goat blood on a mailer and spit on it 3 times and that should get people to respond favorably to your marketing efforts.
It is seriously quite easy.
Just THINK!!!
Use your brain and use your logic. And asking others if some marketing method works is seriously ludicrous. Everything works and nothing works.
If this were not so, there would not be so many methods to get leads.
Although there is one best supreme method, but the problem with this is... there can only be one person to fully benefit from this method per market (SEO) if they know what they are doing.
- Los Angeles, CA · Member since 2019 · 512 posts · 301 votes7y
@Devon Cornwall if you asked 1 girl out, you got a 50/50 shot of getting a date. If you ask 10,000 girls out eventually you’ll get a yes. Either way I’d say there is a 100 percent chance you’ll be on at least one date after asking that many girls.
If you put a 1000 door hangers out and only one calls your for your services then you got yourself one potential home sell!!!
Law of averages, keep knocking and eventually you’ll get a yes. You will also get a lot of no’s
So yes it does work....
I don’t think I misunderstood that
- Los Angeles, CA · Member since 2019 · 512 posts · 301 votes7y
@Devon Cornwall oh but it’s sinful to me. That’s why I have a no soliciting sign(except for if your selling cookies)
And immediately tell realtors I am so not need any realtor services the minute they call asking if I’m interested in selling.
But don’t let that stop you from making more calls or checking more homes, I ain’t in the market!
- Member since 2017 · 12 posts · 2 votes7y
@Devon Cornwall
It’s brilliant! Amazing way to get in touch the neighborhood and those who live in it.
- Flipper/Rehabber · Wilton, CT · Member since 2015 · 4k+ posts · 4k+ votes7y
Originally posted by @Jonathan W.:
@Devon Cornwall if you asked 1 girl out, you got a 50/50 shot of getting a date. If you ask 10,000 girls out eventually you’ll get a yes. Either way I’d say there is a 100 percent chance you’ll be on at least one date after asking that many girls.
If you put a 1000 door hangers out and only one calls your for your services then you got yourself one potential home sell!!!
Law of averages, keep knocking and eventually you’ll get a yes. You will also get a lot of no’s
So yes it does work....
I don’t think I misunderstood that
Although I agree with the intent...
the theory, I do not agree with.
If you are simply hideous, no girl is going to say yes to a date. (lets not go into how being kind sweet smart matters... for the sake of this argument )
Not because you keep asking it means you will eventually get a yes. You are not throwing dice, and even if you were, a double 6 is not certain to happen soon simply because you have been trowing them for 3 days straight without yet landing a 6-6. Be careful there.
Law of averages doesn't (rrrrreally) exist (I think...) Logically to me it doesnt make sense.
See it this way. You are encountering different people with each door hang. It is a new case, a new probability study every single time you put a hanger on a new door. It would be different, if you were to try again and again with the same person (obviously that still doesnt make any sense... but for the same of this notion...).
If you were talking about if someone would call you back due to a doorhang, sure. Maybe.
But if you are talking about making a deal... getting paid FROM a doorhang,... there is NO law of averages there.
But, indeed, if you keep putting up door hangers on you will (most likely... hopefully... maybe... who knows) get a lead (not a deal). But that is not the point here.
How much work is involved to get that done.
Why not choose a better way to get leads... THAT is what it is all about.
- Los Angeles, CA · Member since 2019 · 512 posts · 301 votes7y
@Jerryll Noorden yes, the dice have no memory, pretty basic concept. Each roll is independent of the last and it doesn’t mean it’s coming soon but you know the odds of not throwing a 12(double six) after three days of rolling dice?!?
Yeah a six will eventually hit, when is always when no one knows.
The law of averages is definitely in play here with door hangers.
Many social media marketers and scam artist know their ideas and strategy can be seen through easily but if you present it to everyone, which they do, they know out of a huge chunk of people, a chunk of those people will fall for it.
This applies everywhere and is a pretty basic concept
- Flipper/Rehabber · Wilton, CT · Member since 2015 · 4k+ posts · 4k+ votes7y
Originally posted by @Jonathan W.:
@Jerryll Noorden yes, the dice have no memory, pretty basic concept. Each roll is independent of the last and it doesn’t mean it’s coming soon but you know the odds of not throwing a 12(double six) after three days of rolling dice?!?
Yeah a six will eventually hit, when is always when no one knows.
The law of averages is definitely in play here with door hangers.
Many social media marketers and scam artist know their ideas and strategy can be seen through easily but if you present it to everyone, which they do, they know out of a huge chunk of people, a chunk of those people will fall for it.
This applies everywhere and is a pretty basic concept
I will be the LAST person to tell you "because I found it on internet it MUST be true". So do not misunderstand the intent here. I simply understand your way of thinking, and I clearly see it is flawed so I did research to make sure I am not maybe not understanding it, and ... well...
Again, people will call you, sure,.. eventually... but my point here is.. WILL you make a deal because of the law of averages? That is a resounding.. no!
Either way it is what it is... all I am saying is... be careful there mate!
- Los Angeles, CA · Member since 2019 · 512 posts · 301 votes7y
@Jerryll Noorden in the world of math, not sales. Subject is sales here. Practical not theoretical use because not all door knocks and homes that hangers are on are equal.
- Los Angeles, CA · Member since 2019 · 512 posts · 301 votes7y
@Jerryll Noorden and yes it is possible to not hit a 12 over three days. (Theoretically)
It ain’t gonna happen anytime soon or probably not even in my life time.
But I’m sure you run an excel program and run the simulation it’ll show you that there is the possibility of it not happening.
Thus my point, the odds of him not getting one phone call after 10,000 hangers, possible but not plausible(right word maybe not)
- Flipper/Rehabber · Wilton, CT · Member since 2015 · 4k+ posts · 4k+ votes7y
Originally posted by @Jonathan W.:
@Jerryll Noorden in the world of math, not sales. Subject is sales here. Practical not theoretical use because not all door knocks and homes that hangers are on are equal.
And that my friend.. is:
:D :D
(I am actually not kidding... wishful thinking IS a thing).
Again... sales, math, ... all numbers!
Again... just be careful basing these kind of things on "Law of average" ...
Dude...
you are NOT going to make an actual sale BECAUSE you put 20K door hangers. That is COMPLETELY unrelated.
There is a Gap between hanging the door hangers and signing a contract. There is a middle step.
What you are saying is this:
Put door hangers up and a signed contract will appear in your hand.
No!
There is a step where the person that hangs the fliers has to be good negotiating, finding ARV, making a good offer, and get that accepted.That has NOTHING to do with hanging the hanger.
THUS...
Hanging door hanger has 0 to do with a sale. Sure it is a step that COULD lead to a sale, but there is absolutely no mathematical correlation between the 2!
I just don't think you understand what I am saying.
P.S.>
The dice do not have memory.. yes I agree..
Neither does the hanging of the door hangers on different doors.
?!
- Los Angeles, CA · Member since 2019 · 512 posts · 301 votes7y
@Jerryll Noorden excuse my mis use of terminology
Find a lead, not get a sale. Obviously there is a lot in between the first handshake and the closing of a sale
His question is about him finding leads.
Anyways...moving on
- Investor · USA · Member since 2015 · 325 posts · 447 votes7y
@Devon Cornwall
I will try to give some advice on knocking on doors. I have had a lot of success with it. Maybe too much. The home I live in now, house I bought last year, and the house I close on next month... all from knocking on doors (I call it “Trick or Treating”). This is my process.
Really research the property before hand. I have a few indicators that I look for. Usually they are abandoned looking. Then I knock on the door. Look up County Records. Find where the owner is. Knock on the neighbors door. Get the owners info from them and negotiate the deal.
I try to be informed but not polished. I don’t have a script or any of that. I introduce myself, ask for them by name and tell them that I want to buy their house. If they ask for a card I tell them I don’t have one and try to keep moving the conversation.
The last one went something like this;
knock knock
Me: I am Kai are you Tom?
Tom: Yeah, can I help you with something.
Me: I live out on the hill and run by 1234 Oak St all the time. I looked it up and it shows you are the owner. Would you like to sell it?
*** I will tell you, previous to being a REI I knocked on 10's of thousands of doors. It is like home to me, lol. May not be for everyone.
- Real Estate Consultant · Cleveland, OH · Member since 2016 · 511 posts · 345 votes7y
@Devon Cornwall
I dont play the numbers game anymore. People always use dating as an example. Sure if I ask 10000 women out, I might get a yes, but what if that yes is someone I am not attracted too? Let's say my budget is $5000 to market to these women. So I spend $0.50 on each. How attractive is the $0.50 piece going to be to each woman?
Keeping with the dating example, what if instead I took that list of 10000 and pulled out what I am looking for, let's say brown hair, blue eyes, single, makes 45k a year or more, etc etc. I also know a little bit about the woman and what she likes. I now narrow my list down to 200 women. Still with the same budget. I can now spend $25 a target and get exactly what I want.
- Member since 2019 · 47 posts · 15 votes7y
Thank you all,
I think I have the answer I seek. With limited budget, door knocking can work especially if I use a driving for dollars methodology.
If I do my research and follow up on my potential leads, I will have an opportunity to make deals from those leads.
- Flipper/Rehabber · Wilton, CT · Member since 2015 · 4k+ posts · 4k+ votes7y
Originally posted by @Devon Cornwall:
Thank you all,
I think I have the answer I seek. With limited budget, door knocking can work especially if I use a driving for dollars methodology.
If I do my research and follow up on my potential leads, I will have an opportunity to make deals from those leads.
Wrong answer!
I don't think you understand how many doors you will have to knock for a yes.
How many yesses you need to get a deal.
You started the right way. You made a post asking for MARKETING help. Tell you a little secret. Door knocking is not marketing!
Get a website...
- Member since 2019 · 47 posts · 15 votes7y
Thank you for the advice.
I just posted over in the blog forum and I was wondering if anyone could help me out with some referrals for web hosts and site designers.
Do you have any suggestions? Would you be willing to jump on skype with me sometime and have a chat about the marketing side?
Thanks,
- Flipper/Rehabber · Wilton, CT · Member since 2015 · 4k+ posts · 4k+ votes7y
Originally posted by @Devon Cornwall:
Thank you for the advice.
I just posted over in the blog forum and I was wondering if anyone could help me out with some referrals for web hosts and site designers.
Do you have any suggestions? Would you be willing to jump on skype with me sometime and have a chat about the marketing side?
Thanks,
sure thing!
- Real Estate Agent · Durham, NC · Member since 2013 · 81 posts · 39 votes7y
It seems to me that many on this site will justify doing just about anything to make a buck. Sure, you might get one interested person out of a thousand. You have annoyed and wasted the time of 999 people for your own selfish gain.
- Member since 2019 · 47 posts · 15 votes7y
Sir, I appreciate you flowing through the forums and offering your assistance.
If I may, how do you drive business in real estate if you don't advertise?
Thanks,
- Specialist · Memphis, TN · Member since 2012 · 1k+ posts · 1k+ votes7y
Do it man, cheapest leads you'll ever get!!
- 7yJay HinrichsBusiness MemberReal Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
Originally posted by @Bob B.:
"Early to bed, early to rise, work like hell and advertise".
I think Ted Turner said this but wouldn't bet on it.
when one of my mentors.. ( president of a fortune 500 company ) told me when your looking to raise money you ask every one you know thought you know or come in contact with :)
- 7yJay HinrichsBusiness MemberReal Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
Originally posted by @Christopher Blanco:
@Devon Cornwall
I dont play the numbers game anymore. People always use dating as an example. Sure if I ask 10000 women out, I might get a yes, but what if that yes is someone I am not attracted too? Let's say my budget is $5000 to market to these women. So I spend $0.50 on each. How attractive is the $0.50 piece going to be to each woman?
Keeping with the dating example, what if instead I took that list of 10000 and pulled out what I am looking for, let's say brown hair, blue eyes, single, makes 45k a year or more, etc etc. I also know a little bit about the woman and what she likes. I now narrow my list down to 200 women. Still with the same budget. I can now spend $25 a target and get exactly what I want.
its what we do for lots.. we send our letter in Fed ex.. it always gets opened.. and I have a super secret one I simply wont share but it works and I know it works because some one did it to me. and I sold.
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