Marketing for off-market motivated sellers

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Marketing for off-market motivated sellers

Jake Meir
Rental Property Investor · Sun Prairie, WI · Member since 2019 · 5 posts · 1 vote

What are the top lead generation strategies for off-market, motivated sellers for houses and small multi-family? I’m looking to identify where to focus my time for marketing. I have seen a lot of people say it depends, but if you were to sum up all the successful leads of motivated sellers in 2019 or 2020, where did they come from as a percentage of strategy (e.g. 50% web, 25% direct mail, 25% driving for dollars, etc)? Thank you.

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Jerryll Noorden
Flipper/Rehabber · Wilton, CT · Member since 2015 · 4k+ posts · 4k+ votes
5y

Wrong.. wrong.. wrong and.. wrong..

Consistency is NOT key!

And no they don't "all work".

It seems people are too scared to talk truth.

Being polite is great but NEVER at the expense of wrong info.

"Being consistent" is what people say when something is not working. If it worked.. there wouldn't be a need to say "ohh you just have to keep trying" right?

Let me tell you something..

If you keep falling off a horse, some people will climb back on and think "see I don't give up".. I say you are STUPID.

If I fall from a horse once, I figure out why I fell and correct it. And if I fall again you damn better be sure I will nail that saddle on that horses assbutt and superglue my butt to that saddle.

Consistency IS NOT KEY

That is flat out ridiculous. Fixing problems is key. Knowing when some bullcrap method doesn't work and cut your losses is key

Figuring why and how something works or doesn't work is key!

This is not some kumbaya hippy circle where we hold hands and be politically correct with a smile. This is cutthroat destroying your competition and become the master of your universe and if you dare telling me there are enough deals to be made you need to just quit! Because people like me will eat you up poop you out and destroy you for breakfast without even knowing you were in the way.

Step up, be aggressive. and dominate.

DMM has what a 3% open rate? (more like 0.1%). How the hell "does THAT work?!"

Would you buy a car that starts 3 times every 100 times you try to start it? NO, you would say that piece of crap doesn't work.

Would you jump in a plane that has a 3% safe arrival rate (thus 97% of crashing and burning mid air?? NO you'd say "Screw that poop, I'll friggin WALK if I have to".

WHY please OMG  PLEASE tell me.. explain to me why 3% for DMM is acceptable when for any other system even a 20% would be considered "horrible".

CAN you make a deal doing DMM? Yes.

Does it work? No!

Can you win the lotto buying a ticket? Yes, Does buying a lotto ticket work? NO!

If it did, people would buy lotto instead of working a day job!

This is what you need to do.

Everyone that says that "everything works" you need to write down a definition what it means "it works". Then when you see it in your own words, and then look at your goals, how bad you want it... THEN decide if it works.

Yeah this message is stern you know why?

I see this posted OVER AND OVER AND OVER again!

STOP telling people all these redonkulous methods work. People here are SO damn dense they WILL believe it. You are not helping them. I know your intention is to help, but TRUST ME you are not!


If you are truly trying to help others know this.. you need to stop regurgitating that stuff. Its BS!

Let's hear from all the folks here that have been doing DMM consistently and are STILL not in the 7 figure club. Don't be shy. Say something lift your hand, show the world that all that crap advise you have seen everyone regurgitate didn't work for you!

Do you want to make it? REALLY want to make it?

Friggin THINK on your own. Why is it that I have to tell you to THINK. Why is it that common sense didn't make you open your eyes and see!

If everyone is doing DMM and pretty much almost EVERYONE is.. why is it that SOOOOOOO many of you are still counting their cash before they put that gallon of milk on your cart, to see if you can afford it?!

Want to make it.. then think.

Get a website. 

Make it credible

ACT SMELL SOUND LOOK FEEL like an actual gaadamn business online. No website? YOU DO NOT FRIGGIN EXIST!!

Once you have a website, look into facebook ads, Instagram youtube and show off you are the authority in your space, while you work on SEO.

This is NOT opinion, this is fact.

No need to disagree or argue with me. I don't care what anyone says.  We do 6 figures/month scaling to 7. 

We good?

Good!

Now go get some leads!

No, I don't just talk a good talk either!

You know how much I spend to get these leads?

$0

You know how many hours I invested to get these leads?

$0

See these 2 last leads?

I was poopin when they came in. 

While most of you were being "consistent" I was chillin with my krillin.

So you can either defy me and tell me I am wrong be stubborn and argumentative.. or you can just do what I say and do it right.

Up to you !

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  • Stephen KeigheryBusiness Member
    Rental Property Investor · New Orleans, LA · Member since 2018 · 717 posts · 555 votes
    5y

    I think they all work if you focus on them and optimize them. You should pick what resonates with you and take implement, analyze, implement again, analyze again and don't stop. Once you have that channel running like clockwork start a new one. 

    Home Buyer Louisiana4.855 Reviews
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    0Reply
  • Stephen KeigheryBusiness Member
    Rental Property Investor · New Orleans, LA · Member since 2018 · 717 posts · 555 votes
    5y

    Also note that driving for dollars isn't a marketing channel. It's a great way to get a unique list, but it's just that, a list. You then need to use marketing channel to reach the owner. 

    Home Buyer Louisiana4.855 Reviews
    WebsiteView Page
    0Reply
  • Andrew Scherer
    Real Estate Agent · Perkasie, PA · Member since 2019 · 5 posts · 1 vote
    5y

    Consistency is going to be key no matter what you choose.  That said, I currently have an OSA (outside sales agent) calling for rent by owners, absentee owners, delinquincies, distressed, and other sources.  I've found that the efficacy of the calls in comparison to mailers is significantly higher and opens up the dialogue more with potential sellers.

    0Reply
  • Rick Pozos
    Wholesaler, Rehabber and Landlord · San Antonio, TX · Member since 2014 · 2k+ posts · 2k+ votes
    5y

    How much money do you have??

    With about 20k per month you can get some good SEO on a good landing page that generates some traffic that will get you 3-5 deals per month. Combined with Facebook ads, a blog, some neighborhood volunteering and networking.

    Most people are not going to do all of that. THATS why they say it depends.

    Get some lists of potentially distressed homeowners and market to them with texting, ringless voicemails, or postcards. You will get some deals.

    Just do something so that you move forward. Dont say that you dont want to waste money by not doing the right thing, because you will. That is part of creating a business. You do what is right for YOU. What are YOU comfortable doing? And willing to pay for?

    1Reply
  • Jerryll Noorden
    Flipper/Rehabber · Wilton, CT · Member since 2015 · 4k+ posts · 4k+ votes
    5y

    Wrong.. wrong.. wrong and.. wrong..

    Consistency is NOT key!

    And no they don't "all work".

    It seems people are too scared to talk truth.

    Being polite is great but NEVER at the expense of wrong info.

    "Being consistent" is what people say when something is not working. If it worked.. there wouldn't be a need to say "ohh you just have to keep trying" right?

    Let me tell you something..

    If you keep falling off a horse, some people will climb back on and think "see I don't give up".. I say you are STUPID.

    If I fall from a horse once, I figure out why I fell and correct it. And if I fall again you damn better be sure I will nail that saddle on that horses assbutt and superglue my butt to that saddle.

    Consistency IS NOT KEY

    That is flat out ridiculous. Fixing problems is key. Knowing when some bullcrap method doesn't work and cut your losses is key

    Figuring why and how something works or doesn't work is key!

    This is not some kumbaya hippy circle where we hold hands and be politically correct with a smile. This is cutthroat destroying your competition and become the master of your universe and if you dare telling me there are enough deals to be made you need to just quit! Because people like me will eat you up poop you out and destroy you for breakfast without even knowing you were in the way.

    Step up, be aggressive. and dominate.

    DMM has what a 3% open rate? (more like 0.1%). How the hell "does THAT work?!"

    Would you buy a car that starts 3 times every 100 times you try to start it? NO, you would say that piece of crap doesn't work.

    Would you jump in a plane that has a 3% safe arrival rate (thus 97% of crashing and burning mid air?? NO you'd say "Screw that poop, I'll friggin WALK if I have to".

    WHY please OMG  PLEASE tell me.. explain to me why 3% for DMM is acceptable when for any other system even a 20% would be considered "horrible".

    CAN you make a deal doing DMM? Yes.

    Does it work? No!

    Can you win the lotto buying a ticket? Yes, Does buying a lotto ticket work? NO!

    If it did, people would buy lotto instead of working a day job!

    This is what you need to do.

    Everyone that says that "everything works" you need to write down a definition what it means "it works". Then when you see it in your own words, and then look at your goals, how bad you want it... THEN decide if it works.

    Yeah this message is stern you know why?

    I see this posted OVER AND OVER AND OVER again!

    STOP telling people all these redonkulous methods work. People here are SO damn dense they WILL believe it. You are not helping them. I know your intention is to help, but TRUST ME you are not!


    If you are truly trying to help others know this.. you need to stop regurgitating that stuff. Its BS!

    Let's hear from all the folks here that have been doing DMM consistently and are STILL not in the 7 figure club. Don't be shy. Say something lift your hand, show the world that all that crap advise you have seen everyone regurgitate didn't work for you!

    Do you want to make it? REALLY want to make it?

    Friggin THINK on your own. Why is it that I have to tell you to THINK. Why is it that common sense didn't make you open your eyes and see!

    If everyone is doing DMM and pretty much almost EVERYONE is.. why is it that SOOOOOOO many of you are still counting their cash before they put that gallon of milk on your cart, to see if you can afford it?!

    Want to make it.. then think.

    Get a website. 

    Make it credible

    ACT SMELL SOUND LOOK FEEL like an actual gaadamn business online. No website? YOU DO NOT FRIGGIN EXIST!!

    Once you have a website, look into facebook ads, Instagram youtube and show off you are the authority in your space, while you work on SEO.

    This is NOT opinion, this is fact.

    No need to disagree or argue with me. I don't care what anyone says.  We do 6 figures/month scaling to 7. 

    We good?

    Good!

    Now go get some leads!

    No, I don't just talk a good talk either!

    You know how much I spend to get these leads?

    $0

    You know how many hours I invested to get these leads?

    $0

    See these 2 last leads?

    I was poopin when they came in. 

    While most of you were being "consistent" I was chillin with my krillin.

    So you can either defy me and tell me I am wrong be stubborn and argumentative.. or you can just do what I say and do it right.

    Up to you !

    2Reply
  • Jake Meir
    OP
    Rental Property Investor · Sun Prairie, WI · Member since 2019 · 5 posts · 1 vote
    5y

    I appreciate all your posts and perspective. I see strong points to many different lead generation strategies when used appropriately. I think some strategies will work better then others depending on the demographic and situation. For example, someone who inherited a house may search on the web, an older person who has 15 years of deferred maintenance might be found when driving for dollars and respond better to knocking on the door, foreclosure might be best found from some type of a list.

    Perhaps the data doesn’t exist, but it would be great to identify where the majority of leads come from and their associated demographic. I know creating a good website takes a lot of work. So before I invest time, money and energy, want to be sure I understand my customer really well, and be sure that the majority of leads come from a website and not a prospecting strategy. Thanks all!

    0Reply
  • Jerryll Noorden
    Flipper/Rehabber · Wilton, CT · Member since 2015 · 4k+ posts · 4k+ votes
    5y
    Originally posted by @Jake Meir:

    I appreciate all your posts and perspective. I see strong points to many different lead generation strategies when used appropriately. I think some strategies will work better then others depending on the demographic and situation. For example, someone who inherited a house may search on the web, an older person who has 15 years of deferred maintenance might be found when driving for dollars and respond better to knocking on the door, foreclosure might be best found from some type of a list.

    Perhaps the data doesn’t exist, but it would be great to identify where the majority of leads come from and their associated demographic. I know creating a good website takes a lot of work. So before I invest time, money and energy, want to be sure I understand my customer really well, and be sure that the majority of leads come from a website and not a prospecting strategy. Thanks all!

     Nope. Wrong!

    The data DOES exist.

    Some strategies work better yes .. it is called SEO. PERIOD. And it has NOTHING to do with "depending on the demographic". People keep telling themselves this to console failure.

    90% of the population were active internet users in 2018.

    By now.. look at the trend it is more like 95%+? of the population?

    It is quite safe to say that pretty much EVERYONE has internet nowadays.

    My question is.. why are you actively trying to fool yourself?

    What? How? What do I mean?

    Answer me this..

    When you are bitten by a crazy infected chicken, are you going to plant your butt next to the mail box hoping someone will send you a DMM offering curing crazy chicken rabies?  No right?

    You flock to your laptop and Google what you need to do.

    Now I have shown DATA that over 90% of the population has internet. Your old guy ... that you think wouldn't use internet.. I bet you are wrong.. actually No.. You ARE wrong. I get leads and calls ALL THE TIME from old timers with the weirdest reasons to sell their house. Want to know something else? When the old timers are too old to do anythign, I get calls from their kids, their sisters brothers cousins aunts representing them. Where is your data? Where is your proof?

    I don't understand why it is SO hard for people to actually see, look and acknowledge the data and evidence RIGHT IN FRONT of them.

    Quite honestly it is getting silly.

    I flat out tell you with proof there IS a best way and STILL I am met with answers like.. "ohh it is all good and it all works". OK how has it worked for you? People are so eager to pretend they are the authority with expert fortune cookie phrases "You will find success, if success finds you". 

    Here is where you are wrong.

    If we were debating if 100% of all motivated sellers are equal.. sure, the blind man without fingers without internet without a laptop that needs to sell their house fast won't go to internet.

    BUT to say OK see 3 people fall in that condition and 10084048333 others are normal internet users, it is quite stupid to say : "see there are people (3) that don't use the internet and 10084048333 do.. so it just depends demographics right?"

    You are saying oh there are 2 groups. 1 group doesn't use internet and the other does.. so it is a 50 50 thing.

    Yeah.. no! One group has 3 members and the other has the rest of the USA. How can you possibly think that.

    So for you or anyone to start digging into the depths  of the abys to fish out A scenario where internet or SEO is not well suited for that small group is really simply trying to win an argument instead of  researching the validity of a proposed concept. You basically are already convinced of an answer no matter what proof or evidence anyone puts out to show your answer is wrong. You will forever come up with reasons to justify what you want to think. And if that is the case why even post a message on a forum?

    Again...

    people need to think! Seriously.. you really need to use intelligence and analysis to make your decisions. No matter how blunt or offensive this may sound to you.. if you don't, you WON'T stand a chance against those that DO think and SEE and acknowledge the data.

    Why do people KEEEEEEEP saying "it all depends and everything works bla bla bla".. but NO ONE is showing ANY proof of this. It is always ONLY opinion!

    ALWAYS!

    Just a good talk.

    Show me how DMM is free. Give me evidence

    Show me how DMM actually TARGETS motivated sellers. Give me friggin ONE shred of evidence

    Show me how DMM continuous to provide leads even when you stop sending mailers.. Give me evidence

    No? 

    Nothing?

    OK then why do you all keep saying .. ohh it depends, oh everything works, off you need to be consistent.

    Sorry bud, but no man. Your response is simply wrong. Not true. 

    You don't need to believe me, and I am not trying to make you believe anything. I am simply defending truth data evidence analysis and I won't ever let opinions dilute facts!



    SEO has shortcomings of course.. but they are easily overcome with a bit of clever thinking.

    Either way, what ever you decide to do.. good luck with it.

    1Reply
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