Thinking of Posting Fake Positive Online Reviews? Think Again!

Thinking of Posting Fake Positive Online Reviews? Think Again!

Joshua D.Pro Member
BiggerPockets Founder · HI · Member since 2008 · 16k+ posts · 5k+ votes

Both Federal and State Governments are starting to take seriously the wild-west that is review sites and all else online, where companies have been using shills, paid reviews, and other tactics to spread positive information about their businesses falsely.

As I live and breathe, the day has finally come where this nonsense begins to end. Check these out:

Since inception, we've had a ZERO tolerance policy here on BiggerPockets for shills and have tossed countless dozens of people and companies from the site for shilling. That said, going forward, we've got another tool at our disposal -- the law.

In the future, anyone suspected of posting shill positive reviews will not only lose their accounts here on the site, but we will be forwarding your information to the authorities as well.

Obviously the fake positive reviews are at the center of my concerns, however we do also concern ourselves about the false negative ones too. Please make sure that if you're leaving a review of any kind -- positive or negative, that you're doing so based on fact or personal experience.

Finally, for more information on this from the Federal Trade Commission (FTC), see:

1Reply
11 views

Most Popular Reply

Dev HornPro Member
Flipper/Rehabber · Arlington, TX · Member since 2013 · 1k+ posts · 2k+ votes
13y

It's good business to have a ZERO DECEPTION policy - including not just reviews but marketing, in general. Our industry (RE investing) has too many people that make too many outrageous claims. Honestly, sometimes it is challenging to compete with others that use hyperbole and deception - but we must not lower ourselves to their level. Integrity is the key to long-term business success.

“If I take care of my character, my reputation will take care of me.” ~ Dwight L. Moody

See this reply in the discussion

10 Replies

Jump to latestLatest
  • Dallas, TX · Member since 2013 · 4k+ posts · 744 votes
    13y
    Joshua,

    I am glad something is being done and now the late-night real estate guru on television will be gone because they cannot get anyone to lie for them anymore saying that you can make millions, unless he can prove it.


    Joe Gore
  • Engineer · Wichita, KS · Member since 2012 · 396 posts · 36 votes
    13y

    It’s about time the internet review system is completely out of hand and has no credibility. Even if you take away companies that do their own reviews, look little deeper at BBB that favors the business owner since they pay their bills, or Angies list that gives companies perks if you bring them members, or all the SEO companies out there that put your company at the top of search engines misleading the consumer into thinking they are the best. Yelp is no better than the rest; I got no idea why they mentioned them often in this ad.

    It will revert back to old school word of mouth where you find a good contractor from your barber that worked on their house, etc. Now we even have networking clubs that put people together and all you have to do is pay an annual fee to join. Wow, now we have someone that has no idea how well a company performs recommending them to someone in the network so the favor is paid back.

    I prefer the good ol yellow and white pages when all this hype didn’t surround advertising. Well you had your big ads, but not all the other BS.

    What a mess!

  • Joel OwensBusiness Member
    Moderator
    Real Estate Broker · Canton, GA · Member since 2010 · 15k+ posts · 11k+ votes
    13y

    You know the funny and sad thing at the same time is if these companies spent as much time helping people instead of trying to trap them with false images and reviews they would be much better off.

    AUTHENTIC is what they should aim for and not DECEPTION.

    The first helps you long term and the other equals your demise.

  • Dallas, TX · Member since 2013 · 4k+ posts · 744 votes
    13y

    Joel,

    I agree with you 100%, and you cannot turn on the television anymore without some wash up move star promoting some business and telling how good their service or products are.

  • Residential Real Estate Broker · Bremerton, WA · Member since 2013 · 494 posts · 142 votes
    13y

    Long overdue.

  • Engineer · Wichita, KS · Member since 2012 · 396 posts · 36 votes
    13y
    Originally posted by Joel Owens:
    You know the funny and sad thing at the same time is if these companies spent as much time helping people instead of trying to trap them with false images and reviews they would be much better off.
    AUTHENTIC is what they should aim for and not DECEPTION.
    The first helps you long term and the other equals your demise.

    @Joel Owens

    What did these SEO and rating sites think would happen over the long term? Let’s do the math in this case simple addition and subtraction.

    They continue to mislead consumers by putting them at the top of search engines and give them five star rating’s by a broken system that lets companies rate themselves or pay for it, etc. Now the consumer experiences a rating system only to find that the company is the worse of the bunch. Now over time the consumer learns the internet is not a credible of reliable info word gets around.

    The article says some companies will be willing to take the small penalty for the large profit, do the math it won't last forever before the opposite is true.

    Will penalizing companies for rating themselves solve it? Problem not it is so massive, (EG:New York just wants a piece of the pie), besides this problem comes in many forms and faces, some of it is not even on the internet and has been around a long time.

    Answer: Customer satisfaction by word of mouth, not perfect but far better than this.

  • Investor, Entrepreneur, Educator · Springfield, MO · Member since 2009 · 21k+ posts · 12k+ votes
    13y

    Just saw it on the news, I read some reviews on certain stuff and it was obvious to me where someone was pumping the product. The ones I may believe are the ones that point out the bad first and then they add positive comments, telling both sides. If the bad stuff pops up several times I believe that too, then just decide if that bad is bad for my circumstances......whatever.

    Glad to see the crack down. :)

  • Dev HornPro Member
    Flipper/Rehabber · Arlington, TX · Member since 2013 · 1k+ posts · 2k+ votes
    13y

    It's good business to have a ZERO DECEPTION policy - including not just reviews but marketing, in general. Our industry (RE investing) has too many people that make too many outrageous claims. Honestly, sometimes it is challenging to compete with others that use hyperbole and deception - but we must not lower ourselves to their level. Integrity is the key to long-term business success.

    “If I take care of my character, my reputation will take care of me.” ~ Dwight L. Moody

  • Joshua D.Pro Member
    OP
    BiggerPockets Founder · HI · Member since 2008 · 16k+ posts · 5k+ votes
    13y

    That's the real challenge, @Dev Horn . False advertising has been a real problem in our industry and continues to be so. Perhaps the regulators will clamp down on that nonsense too one of these years....

  • Dallas, TX · Member since 2013 · 4k+ posts · 744 votes
    13y

    I think it will work as long as the Government dont turn a blind eye to the rich and powerful.

    Joe Gore

Join the conversationCreate a free account to reply, vote on answers and follow this thread.