Strategic Partnerships- Pushing the "Skinny" Brand Envelope
Tuesday, November 06
As a luxury real estate marketing professional if you are thinking of co-marketing with another company, organization or individual be sure to pick partners that have the same demographics and psycho graphics (values, attitudes, interests and lifestyles). Otherwise, you will dilute your ma...
Luxury Real Estate Personal and Company Branding: Can a Brand be Saved?
Thursday, November 01
Recently, I (Alexandra, here) was reading an article written by the Knowledge@Wharton from the Wharton business school at the University of Pennsylvania. This article discussed the fate of the Lance Armstrong brand as well as his charitable organiz...
Luxury Real Estate Personal & Company Branding: What's in a Name Brand??
Wednesday, October 31
Ivanka Trump at LAX, Photo by HotshotsWorldwide What is in a name brand? Everything is the answer, if your name is Trump. A new luxury brokerage firm opened in New York, the name said it all “Trump International Realty”. The Trump name is s...
Personal and Company Branding: The Best-of-Class Brand Position
Monday, October 29
Courtesy of Apple If you want to gain or sustain market leadership, as a luxury real estate marketing professional, pay close attention to market leaders in other luxury product and services fields. They can offer you invaluable clues. We watch Apple like a hawk because it is the most val...
Marketing Luxury Real Estate Tip: Why Psycho Graphics Matter-Part 6
Friday, October 26
As a luxury real estate professional, it is important to know and understand the psycho graphics of your marketplace. One way to do this is to analyze why and how you buy luxurious products. Here is an example: We were just at our local wine warehouse store, Carpinteria Wine Company,...
Understanding the Mindset of Your High Net Worth Clients - Part 5
Wednesday, October 24
Courtesy of Apple EXCEPTIONAL MESSAGING Messaging, the way in which you communicate your extraordinary promise of value to your ideal clients is one of the most overlooked components of personal and company branding for luxury real estate marketing professionals. To sharpen your own ma...