Escaping the Brand Extension Trap
Wednesday, October 10
If you are already a successful real estate professional in your marketplace and would like to break into the luxury end of the business heed this warning. Do not fall into the trap of thinking that your current personal or company brand will work ...
The Difference between Marketing and Selling - Part 3
Tuesday, October 09
Selling Ice to Eskimos In Part 1 & 2 of this article series, we stated that in marketing luxury real estate great marketing necessitates great strategy. Selling requires tactics, scheming and maneuvering. When marketing is done right selling is ...
The Difference between Marketing and Selling - Part 2
Monday, October 08
Make Your Competition Irrelevant In Part 1 of this article series, we stated that luxury real estate marketing professionals often fall into the trap of selling instead of marketing. Marketing requires concisely communicating the essence of your distinct promise of value to your ideal targe...
Marketing Luxury Real Estate: The Difference Between Marketing and Selling
Wednesday, October 03
In marketing luxury real estate, many agents and brokers often fall into the trap of selling instead of marketing. Marketing is matchmaking. It requires concisely communicating the essence of your distinct promise of value to your ideal target marke...
Capturing Attention Leads to Leads
Tuesday, October 02
With all the time and expense that goes into driving quality traffic to your website, you better make sure your first- time web visitors instantly have a great first impression when they get there. Successful luxury real estate website design instant...
Luxury Real Estate Marketing: Revisiting the Definition of Luxury
Friday, September 28
Galileo Through our journey in writing the Language of Luxury for luxury real estate marketing professionals we have, from time to time, revisited the definition of luxury itself. The more we study this subject and write a...