Does Your Website Home Page Capture Attention and Draw Traffic?
Wednesday, September 12
The design of the home page of a luxury real estate marketing website should have a wow factor. The best global luxury retail brands understand this principle when they design their store front windows. The goal:capture attention-draw traffic into the store! Whenever we are in Beverly ...
Luxury Real Estate Marketing Tip: Why Google Keeps Changing Its Algorithms
Saturday, September 08
This week, we were reviewing the Google ranking of a luxury real estate marketing professional who is the top producing agent in her marketplace, but ranks 7th in natural search results on her primary keyword phrase. Of the two agents who were rank...
Marketing Luxury Real Estate: Beverly Hills Branded Barricades
Friday, September 07
As a luxury real estate marketing professional it is important to immerse oneself in all aspects of luxury marketing, not just real estate. By observing the top global luxury brands one can learn volumes about communicating to high net worth clients...
Personal & Company Branding: The High Cost of Being Vague About Your Brand
Wednesday, September 05
Photo by Gerald Bougham Be explicit about who you are and what you stand for, as a luxury real estate marketing professional. Being vague about your personal or company brand can cost you considerably. An important aspect of personal and company branding is clearly and consistently articul...
Luxury Real Estate Marketing Tip: The Luxury of Disconnecting
Friday, August 31
As luxury real estate marketing professionals, many feel that being available on a 24/7 basis will insure success. It seems like everyone is connected via every possible device, software and social media platform. You may feel that it is admirable ...
Marketing Luxury Real Estate Tip: Cost of Living vs. Cost of Not Living
Thursday, August 30
As a luxury real estate marketing professional it is essential that you understand the value of “living it up” because this is, more often than not, the mindset of your high net worth target market. It seems like there is far too much concern about ...