Who has the best digital leads?

Most Popular Reply

Mark UpdegraffBusiness Member
Real Estate Broker · Rochester, NY · Member since 2010 · 1k+ posts · 691 votes
2w

I don’t think there’s one “best” without defining what you’re measuring.

Portal leads can have very high intent because the consumer is already looking at a specific property, but they can also be expensive and you’re building the relationship inside somebody else’s ecosystem.

Google/direct website leads are more interesting to me long term because they compound. You’re building your own search visibility, the consumer came directly to you, and you own the relationship from the beginning.

BiggerPockets is a different animal entirely. Volume may be lower, but an investor who finds you after reading your posts already has context about how you think.

I’d measure each source by cost per closed relationship, not cost per lead — and I’d include how much future business and referral value that relationship creates.

Podcast Guest on Show #112
Updegraff Group Realty4.746 Reviews
WebsiteView Page
1Reply
See this reply in the discussion

4 Replies

Jump to latestLatest
  • Mark UpdegraffBusiness Member
    Real Estate Broker · Rochester, NY · Member since 2010 · 1k+ posts · 691 votes
    2w

    I don’t think there’s one “best” without defining what you’re measuring.

    Portal leads can have very high intent because the consumer is already looking at a specific property, but they can also be expensive and you’re building the relationship inside somebody else’s ecosystem.

    Google/direct website leads are more interesting to me long term because they compound. You’re building your own search visibility, the consumer came directly to you, and you own the relationship from the beginning.

    BiggerPockets is a different animal entirely. Volume may be lower, but an investor who finds you after reading your posts already has context about how you think.

    I’d measure each source by cost per closed relationship, not cost per lead — and I’d include how much future business and referral value that relationship creates.

    Podcast Guest on Show #112
    Updegraff Group Realty4.746 Reviews
    WebsiteView Page
    1Reply
    • Candice CoatesPro Member
      OP
      New to Real Estate · DMV · Member since 2022 · 53 posts · 45 votes
      1w

      The cost per closed relationship is important. It should exceed the cost per lead and your initial investment if you have enough closings. ROI needs to be evaluated to determine success with a digital lead source. Whether it made a return on investment, and whether you are continuously making a return, should be considered.

      The future business and referral value is a factor as well. That one lead can produce more GCI long term. Great points, Mark!

      [email protected]301-381-1045
      BiggerPockets
      0Reply
  • Michael K GallagherBusiness Member
    Real Estate Agent · Columbus OH · Member since 2018 · 1k+ posts · 1k+ votes
    1w

    it all works, any limitations to the closings I get off lead sources are generally my own issues/inability to followup effectively, however I do like the bP leads as I generally feel if the people are on bp theres a bit of a filter there that I like in a way.

    [email protected]614-362-2231
    1Reply
  • Brandon VukelichBusiness Member
    Real Estate Broker · Tacoma, WA: 🏢 27 LTRs 🏡 3 STRs · Member since 2018 · 546 posts · 456 votes
    1w

    Voted for BP...obviously. :) Over my career, I have used Zillow, Realtor, Google, Facebook and several others. Other than my referral sphere and mailers, BP offers the leads aligned closest with my target niche of investors.

    Broker at Multifamily Properties519 Reviews
    WebsiteView Page
    1Reply
Join the conversationCreate a free account to reply, vote on answers and follow this thread.
Log InJoin for Free