Here’s Why You Need to Set Up Passive Income Now

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Why is passive income such a big deal?

In general, there is a lot more of awareness (and talk) of passive income — and passive-income producing investments — than there used to be. Yet, many people still don’t fully appreciate the critical benefits it provides — and the urgent need for it. Why is it so important? Why is it so vital to lock in as early as possible? Here’s why:

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Changing Income Dynamics

Passive income changes the dynamics of your income and expenses. Passive-income investments aren’t just for later on, for retirement, or the extreme long term. Generating additional income now elevates earning potential, and that can turn the tide in your favor when you go to balance your bank account each month. It can help you find the finances to both pay the bills and live a little.

Related: How to Make $5,000/Month in Passive Income Using Real Estate: A Case Study

Income When You Can’t Work

Most accept that there will come a day when they will need to retire. At that point, passive income is a must for covering living expenses. Yet, we never really know how soon that day will come. Almost 70 percent of the U.S. population stops working by the time they are 65 years old. Many retire much earlier, which may become more popular as tech replaces more and more jobs. At some point, all of us will probably need time off work due to health issues, injuries, or family emergencies. How will you keep the money coming in during these down periods? Passive income can close that gap and deliver money while you are sleeping.

Tax Benefits

Real estate comes with many organic tax benefits, breaks, and write-offs. However, once you get started, you’ll realize that active income from real estate (i.e. flipping houses) can be taxed at very high rates. Tax rates on passive income and long-term capital gains can be much lower, which makes a big difference in net gains. Buy-and-hold investors can also use vehicles like 1031 exchanges and self-directed retirement accounts to pay even less taxes.


Life is short. Studying and working for 65 years in the hopes of surviving in retirement doesn’t make for much of a life. Unfortunately, most people have less than $100,000 in their savings as retirement rolls around. It is very difficult to retire and live comfortably with such a small amount of cash. Passive income means you’ll be able to live, travel, and spend your time wherever you like — without being tied to an expensive location or commute for one of those old-school jobs.

Related: The Part-Time Investor’s Guide to Truly Passive Rental Income

Succession Planning

Passive income is a great succession planning tool. Many wealthy individuals are more interested in passing their income on to support their heirs, rather than stockpiling a big nest egg that they may wind up blowing.


Securing and generating passive income is important and necessary. However, not all opportunities and investments that claim to create passive income really do (like being a DIY landlord). Make sure you look for truly passive investments. 

How do you achieve passive income? Let me know in the comments below!

About Author

Sterling White

Sterling White is an investor and business owner on a mission to make the world a better place through principled and efficient real estate investment.

Even before co-founding Holdfolio, Sterling and his partner Jacob Blackett had been involved with the purchasing and selling of over 100 SFRs. Today, Holdfolio is a prominent platform for investing in income producing multifamily apartments. The firm has been featured in national publications such as US News and was ranked as one of the best real estate crowdfunding sites in 2018 by Fit Small Business.

The success of Holdfolio’s technology gave birth to SyndicationPro, a fast growing all in one software solution empowering investors to efficiently and easily raise capital online.


  1. art Tapera

    I like your mindset. There is wisdom in your words. Did you spend the early years flipping to build cash reserves for multi unit buy and hold opportunities? How much cash would you recommend an multi unit investor start with? Thanks for your insight

  2. Erin Spradlin

    100% agree and I don’t know why people aren’t set up to think about this more. The sooner you can establish lines of passive income, the better off you will be long term and to your point, the bigger your retirement long term.
    We’re realtors and we worry about how an app could eventually replace us. One way we’ve found to hedge this is to invest in properties- which, luckily, cannot be taken over by apps or automation.

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