I do use the built in pricing tool that Vrbo has and use Vrbo analytics that show occupancy and pricing trends of nearby properties. 

For those investing in single-family rentals, which analytics tools are you using to underwrite deals and track performance?

. :)Currently, I am a finance major and specialized in equity analytics and statistical finance.

For this review, I’m pulling from November data / reports over at Yardi Matrix, a commercial real estate data and analytics platform (they are fantastic, more on them here).

Do you run ads for google or what exactly do you use with the google analytics info? 

It's engine is so much more advanced, that it doesn't need to be perfect to win.There are some really cool data analytics in use today too.

I am a fan of doing it analytically vs. just carrying an amount.

If spreads are narrow (<10–15%), the juice might not be worth the squeeze.Team matters – Find a local property manager early — they’ll give you honest rent comps and renovation cost insights far better than online research.It sounds like you’ve got a solid analytical base. 

Quote from @Drew Sygit: Quote from @Samuel Shemtov: Quote from @Drew Sygit: @Samuel Shemtov there are several reasons:1) Over 95% of agents have no idea how to work with investors.They are trained and used to dealing with owner-occupied transactions.These are emotionally-based sales, not analytical sales like investors should be doing.BTW: be careful of agents claiming to be "investor-friendly"!

I'm not just talking about underwriters here, but every single role on our team.I believe that underwriting requires a certain skill set and mindset, often attracting individuals with an analytical and detail-oriented nature.