Never heard of them and I am always apprehensive of large claims and of SEO for STR's in general. 

How have you handled SEO?

Typical buckets:Income: Rent, late fees, laundry/otherOperating: repairs & maintenance, utilities, insurance, HOA, supplies, advertising, legal/pro fees, bank feesTurnover: cleaning, paint, small replacementsCapEx (capital improvements): roof, HVAC, major appliances, renovations (track separately)Liabilities: security deposits (not income)Auto: mileage (or actuals) + tolls/parking if applicable5) Year-end handoff to your CPA becomes stupid-easyGive them:P&L by propertyBalance sheet (including security deposit liability)CapEx list (date, vendor, amount, what it was)Mileage total + method1099 info if relevant (vendors)PM statements (if applicable)If you want this to feel effortless, the best move is using banking that’s designed for rentals: separate accounts by property, clean transaction feeds, and bookkeeping/reporting that’s “landlord-native.”That’s why I like Baselane for this exact question: it’s banking built for real estate investors, so the workflow above becomes the default instead of a constant discipline test.Full transparency: Baselane is a BiggerPockets partner, but even if they weren’t, the “banking-first bookkeeping” approach is still the right answer for landlords who want clean books without living in spreadsheets.

While it hasn’t been effortless, the value of the investment, the lending options available to me, and the savings have made it more than worth it.

The reality is that all STRs (in desirable areas with barriers to entry) will generate income, but the top 5% can often generate multiples of the 'average' or effortless rental.  

@Whitney McNairfor the highest ROI, I'd recommend do direct-to-seller marketing, in particular inbound channels such as SEO, PPC and PPL.

SEO and PPC were options, but skip tracing in bulk didn’t yet exist.

.- Your #1 piece of advice for someone building a pipeline from scratch - stick to one marketing source and scale up.For my land biz, I mostly focus on social media/branding + Google Ads + SEO.

Like others have said you will not win the SEO war with airbnb/vrbo, so you have to drive people to your site.

Bonus density, advantages of located near transit centers, recognize unit separation laws and path of progress regarding these (I expect to make a lot of money (at least 7 digits)  on this in the next couple/few years effortlessly).