Forest Hills, NY · Member since 2012 · 26 posts · 0 votes
Hi all,
So I've thought about this and heard from other gurus that you should have 2 separate websites for wholesaling properties. The 1st should be your lead capture of sellers and the 2nd should be one to post your properties on.
I'm guessing a seller wouldn't be too happy if he saw you posting his property on your website for a profit. Right?
However, i see some of the big names like onehourhomebuyers.com or even the gurus from fortunebuilders - cthomesllc.com and others have them in just one website.
Is this the smart things to do?
Or should it be two different companies/websites to handle two different target audience?
Specialist · Grand Rapids, MI · Member since 2012 · 583 posts · 353 votes
13y
Hey there Moshe Dahari - this is a valid question. I know I deliberated quite a bit on this when I was getting started.
Personally, I keep my buying and selling activity on two completely separate platforms (with very little evidence that the two are affiliated with one another). The downside is, you have to maintain two websites, domains, brands, etc. (which altogether, isn't a big deal). I'm not sure what the benefit would be to leaving it all under one brand "umbrella". I'm sure some investors do it - but I don't know what the reasoning would be.
...at the same time, even if a seller did see you posting his property at a huge markup after the transaction... who cares? Sure, he might be kicking himself after the fact - but as long as you didn't lie or coerce him into selling the property at a low price - it's not your problem if they realize they made a dumb decision.
Most of the people who sell out for pennies on the dollar already know that they're losing out big time (it's not like you're tricking them), they just don't care. You are offering them a solution when they're out of options. They're in a jam, and you're taking the pain away. I've found that they usually recognize this, and they're still willing the "pay the price" (so to speak) because you're making it easy for them.