BiggerPockets has just launched Geo-Targeted Advertising!

Are you an investor, real estate agent, lender, attorney, contractor, or other real estate professional or service?

You can now promote your services to BiggerPockets Visitors in YOUR Metro area!

Starting at only $5.00 CPM (Cost per 1,000 ad impressions) your ad can be seen by an elite group of consumers who have an above average income, net worth and education level, making them an ideal target audience for your advertising dollars.
Note: Larger Metros will cost slightly more on a CPM basis.

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Tags: ads, advertising, bigger pockets, biggerpockets, mortgage ads, real estate ads

This is aimed at all the real estate and other webmasters out there . . .

Everyday we get countless link suggestions. People send all sorts of emails and SPAM to try and get their site listed on BiggerPockets.com. Today, someone filled out our suggest a site form with a link, HonestMortgage.net, that had the most interesting description:

This is a fantastic and powerful website that has more information for consumers then any other website online.

While the site may be fantastic (I’m not in agreement on that either), I am going to have to disagree that it “has more information for consumers then any other website online.” What we’re looking at here is another case of false advertising. I am not writing this post to be mean, but to explain that your message matters.

Don’t OverHype Yourself or Your Website

When you go and make statements that are simply outrageous to market yourself, your site, or your product, you’re doing nothing but harm to your reputation. Stay on point and present the facts. Don’t go and claim to be the biggest or the best unless you really are! It detracts from the service you really want to provide.

I think the irony is that the site that is using this technique is called HonestMortgage.net.

Tags: advertising, estate, honesty, mortgage, real, truth

• BusinessWeek Europe is reporting about the rapid shift in real estate broker advertising from newspapers to the net. “Three new studies say the $11.6 billion real estate ad market is set to shift hard from print to the Internet.” Find out more about how this move to internet advertising will affect the newspaper business.
• Canada’s CBC News is reporting that housing Sydney, Australia is Booming. “Housing prices have jumped as much as 20 per cent over the past five years. The average home in Sydney now sells for about $77,000.” Although a pittance compared to US housing prices, the market is still very competitive, with homeowners getting multiple offers — some with as many as 27.



• Architects yesterday announced plans for 3 new buildings to surround the Freedom Tower on the World Trade Center site in New York. Have a look at the designs to the right.
• The Los Angeles Times is reporting that sales of existing homes in Ventura County, California fell 27% for the first six months in ‘06 from the same period in ‘05. Despite the slowdown, the economy looks strong in the county and housing prices have not seen a decline yet.
• The National Association of Realtors is starting to lose the never-ending optimism that they’ve showed throughout this housing boom. Yesterday, they announced that they expect sales to continue to fall — “it expected prices nationwide to drop during the next few months, instead of appreciating modestly. If that happens, it would be the first time since 1993 that median home prices have fallen in any given month.” . . . looks like a little dose of reality has finally settled in.

Tags: advertising, australia, classifieds, county, freedom, housing, NAR, realtor, sydney, tower, trade, ventura, world, wtc