Real Estate Marketing
by J. Lamar Ferren
| August 29, 2009
I remember how frustrated I used to get whenever I would go to Craigslist.com or Backpage.com and post multiple ads for buyers, investors, sellers, or even my deals; I’d get responses here and there. I’d just keep re-posting the ads that wouldn’t get any responses, hoping they would eventually get me a lead.
Foolishly, I never saved all the ads that worked and I kept concentrating on the ads that had low responses. I kept re-posting to various sites because I thought they were awesome ads and I didn’t understand why nobody would respond…
BTW – If you have also been getting little to no response with your advertising, then keep reading!
I then came across and interesting concept… Split Testing.
Split Testing Can Improve Your Marketing!
I can’t tell you how crucial Split Testing is to your business. Split Testing will usually tell you if you have a good ad or not.
What is Split Testing? Split testing is an extremely powerful strategy for increasing the effectiveness of your marketing. You can use it for almost anything. It is a way of testing two or more marketing campaigns and identifying which one is more effective.
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Real Estate
by J. Lamar Ferren
| August 15, 2009
Direct Response Marketing is hands down the best concept to use for Real Estate Investing…better yet, for any business!
Not using direct response marketing is like taking a bucket of money, hopping in your car, driving 100 MPH blindfolded, and sticking the bucket of money out the window as it flies all over the place.
Ok… maybe it’s not that insane, but my point is that if you’re not using direct response marketing you could be wasting a bunch of money, a lot of time, and you might not have a clue how much its really costing you overall.
Let me ask you something…
- Are you still out there chasing motivated sellers and buyers?
- Have you ever wondered why you’re not getting the response you want from your marketing?
- Have you ever wondered how to improve the response of your marketing (meaning get more buyer & seller leads) without breaking your pockets, but you have no clue where to start?
If you said yes, to any of the questions above, then it could very well be that you aren’t using direct response marketing. If you are using it, then you may not be doing it right!
Before I tell you why you should use direct response marketing, let’s talk about what direct response marketing actually is:
Wikipedia says…
“Direct-response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in contrast to direct marketing in which the marketer contacts the potential customer directly.”
Notice the words I underlined above. We’ll discuss that in a second.
There are 7 reasons why you need to use direct response marketing in your business:
1. You Can Get Buyers and Sellers to Chase You
Just imagine your phone ringing off the hook with high quality leads that are ready to do business with you. It takes a lot of time and energy to cold call motivated sellers and knock on hundreds of doors in order to get a response. Although these methods can be effective, why should you do all the work? They need your services. It’s not the other way around.
Remember, part of this concept is for the customer (buyer or seller) to respond to you directly!
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I go to my post office box once a week. I insert my key and kaplow out comes a pile of junk mail. Sometimes I think I am just paying for my post office box just so companies can send me junk, lol. Just a few years ago I would’ve been ticked off to be getting so much junk mail but now I embrace junk mail. I love junk mail.
was finally “somebody” because his name was in the phonebook. Well, today I received the latest edition of the Dex yellow pages directory for Las Vegas. Without even opening it, I saw a snapshot of the local economy.
Joshua Dorkin
Charles Feldman
Ted Karsch.
Interesting Web Marketing Technique – OverHype
by Joshua Dorkin | November 17, 2006This is aimed at all the real estate and other webmasters out there . . .
Everyday we get countless link suggestions. People send all sorts of emails and SPAM to try and get their site listed on BiggerPockets.com. Today, someone filled out our suggest a site form with a link, HonestMortgage.net, that had [...]